Monthly Archives: September 2013
A quick review.
Before you hit the Record Button…
Well not quite yet there are a few small items to get out of the way before you fire up the recorder and flip the mic switch. The saying the devil is in the details can play true in this step. You don’t have to do these but if you want you show to be well received then you want to follow them. Take it from someone who goofed each of these steps up.
Set your hours
First and foremost, you want to decide how often you want to do your show. This is more important than many people think. This schedule is as important as store hours are for a store. People like to know when they can expect you to show up, and how long you are going to be around. So do you want to have a 5 minute quick and dirty tip show? OR, are you looking at having an hour and a half show filled with detail? The length of your show is somewhat important but it doesn’t really have to be set in stone. You want to have you show length be dependent on the information. If you only have 30 minutes of information you have to share then really don’t need to try to repeat your information over and over just to fill space. Now this is different from reviewing what you have talked about because rehashing your words just to fill space will start giving the impression, at worst, of you not fully believing your own words, or you are just unprepared. But if you find out you have more information that goes past your set time, then there is also nothing wrong with continuing the discussion next week. If you believe you have enough for the next show.
What Days are you open
When are you going to release your show? Are you weekly monthly, or are you aiming at being the next John Lee Dumas and you’re going to release your show once a day? The frequency is important and you want to try to adhere to the schedule as close as you possibly can. People want to trust you. They want to know that every Monday morning at 6:30 they are able to get the newest episode of your show. Think of it like this, how popular would Game of Throwns be, if no one knew when the next episode was going to be aired? Some people may catch it, and some wouldn’t. Yet, because HBO releases an episode right on schedule every Sunday during the season, the fans of the show are able to anticipate the next new episode and will adjust their personal schedule around the airing of the show.
So, pick a time and try to stick to it. If you cant make it you might want to have an episode or two that are evergreen content and keep them for those times you are tied up at work, or on vacation. That way your listeners will be able to keep receiving all that great content you make.
Once you have the frequency of the show make a list of 10 different topics.
This needs to be done for a couple of reasons. One you will always have a list of ideas at your side and you can keep adding as you go. Also this will help concrete your resolve to keep making shows. There is a stat out on the net that if a show can make it past the 7 episode it is twice as likely to keep going. So push past the seventh episode and aim for the tenth and this way your show will have an even better chance of continuing
Decide on the important second episode.
Yeppers the second episode the first one is 99% intro and is just normally a hey this is who I am why I am doing the show and yada yada. So, once you have the how do ya do’s out of the way what to you want that second episode to be? This will depend on you. This is what you feel to be important in your gut. Lets take this podcast for instance. I decided that the first set of podcasts episodes to be release should be an over view of how to get a podcast up off the ground. Is this how most podcasts about podcasting do it? I think so but in the circles I run in the intros are 50 episodes or more older and a few are over 300 episodes. Now some folks go back and listen to all the back catalog and that is great. That is the reason podcasts leave their back catalog up. So that those extremely interested in what is being said can get the full back story of the podcasts shows. They can learn the inside jokes. Understand why that sock puppet is so darn loved. But to get to the inside joke, most people will listen to that second episode, to understand the back story and why a person feels the way they do about whatever the current topic is being discussed. How do you make that second episode great?
Did I just hear the crowd of podcasters groan? I think I did. If you ask any podcaster what they dislike the most about podcasting, they will tell you show notes 4 out of 5 podcasters detest writing show notes. Come on we are podcasters not bloggers. So why should you write show notes for an audio podcast.
- So your listeners can go back and find that link you were talking about.
- You listeners can comment and start a discussion about your topic.
- So Google will be able to find your site.
- Some people like to read while they listen.
Some show hosts will put in just a little overview of the show. while others will actually have their show transcribed and placed in the show notes. This is up to you, just know that the more information you put in to your show the easier it is for Google to find new listeners for you. The links help your listeners to grow as much as your advice and experience.
While working on your show notes make sure you find an image to place in your notes this is for the Pinterest users and gives you a little more traction in Facebook’s Edgerank and if you use Google Plus the image will show there too.
Now you While you are recoding you will want to take notes of links other bits you will want to add to your show notes, afterward this will help your listeners out and if they can trust you will put the links in the show notes that you mention in the show, you will be helping your listeners out and that will provide incentive for them to listen even more. Because you are now creating even more value for them and if you are being of value for your listener they listen and listen intently and will follow your suggestions, and tell their friends about your podcast and your audience will grow. These little details in your podcast show notes are very valuable. Your show notes are valuable.
Podcasting and learning the details of how to podcast are as important as doing the show. You show notes let your listeners know that you are prepared and ready to record. Your podcast show notes show be helpful and contribute to the value of your show. Besides showing Google what your audio file is about. The value of putting your time into your show notes is one of the best ways you can show your listeners that you care and are passionate about your podcast.
*Tip of the Week*
You want to try to make your show notes before you record. Even better if you can make them a day or two before you sit in front of your microphone. This will allow for your creative juices to regenerate after you have depleted them with the show notes. This is actually for two different reasons. First is You will be better prepped for your show when it is time to record. The second reason is you can use your show notes as notes for your show! Sweet you don’t have to write the outline and then turn around and rewrite the notes.
Now if you don’t want to write the show notes first then you might want to use at least an outline. A good tool for writing an outline is workflowy an online outline this will help keep everything in some sort of an order as you talk about different bullet points in your discussion. Yet either way you want to have some sort of plan on what you are going to be talking about.
While working on your show notes make sure you find an image to place in your notes this is for the pinterest users and gives you a little more traction in Facebook’s Edgerank and if you use Google Plus the image will show there too.
Now you have your hosting and domain name set up. You have your equipment ordered and it is on its way. So, this week we are going to talk about getting your site setup and running. For a podcast, you need a couple things to get the show on the road. You need a Content Management System (CMS), and a way to let people and directories know that you have a new episode out. It may sound scary and be getting more technical than you are comfortable with but just stay strong and remember Discomfort is your mind telling you that you are learning. So Just grind through it I know you can. So,When you are ready…
First things first and you have to have a place to enter the show notes and make your website look good for your visitors. This is your home after all, and you want to show off a little bit. So you need a Content Management system or CMS. Easy easy easy Now don’t get worries I am purposely using the big technical word just so you will know it if it comes up again. The best CMS to use is a Blog, and the blogging software I recommend is WordPress. There are eight reason to use WordPress
It is Free
For being one of the most used pieces of blogging software WordPress is also perfectly priced. It is Free and that is it. Free! You can not get any less expensive than that. Talk about a bang for your buck! This is an incredible platform. The versatility of WordPress is astounding many main stream sites use WordPress as their platform. Like who?
- Wall Street Journal
- Readers Digest
- Bill Cosby
- MSNBC TV
- BBC America
- The Rolling Stones
These are a mere scant of a fraction of the sites that utilize this CMS. Don’t think because it is a free open sourced piece of software that it is buggy or not worth your time because if these guys use it then why not you?
Easy to use
WordPress is one of the easiest blogging software to use everything is laid out in front of you when you are logged in you can tell where your posts are, your pages, and all of the other bits of information you will need as you become more familiar with WordPress. When you are entering text you will see that the most common items are available to format you show notes to the way you would like. When I say easy I mean easy. The ease of use is one of the reasons I switched from Joomla to WordPress. And the ease is from installation to putting up your different posts.
when you are setting up your site, you always want to keep SEO in mind. SEO is making your site easy for a Search Engine to read. Word press starts out of the box pretty easy for a search engine to see and understand but when you add a simple plugin like SEO by Yoast or All in one SEO and all of a sudden the mystery of SEO is lifted just enough for you to understand. Thes plugins point out different SEO points that help you get better rankings on Google Yahoo and Bing.
If you are using WordPress and going to podcast then the plugin you will want to use is Power press. This little plugin is your secret sauce. PowerPress is created by Raw Voice a podcast group that is helping podcasting become more mainstream. PowerPress helps your podcast become iTunes complaint pretty much automatically There are some settings you have to make but they are pretty much self explanatory and easy to understand. You are
Plugins for WordPress are the little subprograms you can install on WordPress to customize your site without having to know any coding. As the saying goes there is an App for that, there is an Plugin for that. These plug ins will do everything from behind the scenes stuff to shopping carts. You want it there is a good chance you will find it. If not you can sometimes find a person who will be able to create one for the right price.
These are the clothes you site wears. You can all of those sites look so differently while still using the same underlining software. Themes can be free bit if you want more customized layout you can pay for one or design it yourself. There are programs like Artisteer that can help you get a basic layout with some pretty good customizations. If Artisteer is too rich for the pocket book then you can look for a theme from places like Studio Press or ThemeForest. And if these are to high then you can look at the themes available for free on the WordPress site. You are likely to find something that you will like.
Control Over the Site
You can add many more plugins you your site when you use the full self hosted WordPress software. If you try to use any other place like Blogger or WordPress.com your themes are limited, and you are not able to place any plugin you see fit. These are very limited.
This community of programmers website designers and other users of WordPress come together to make a great support group. If your new or you were one of the first WordPress adopters there is someone here who can and will help you out with what ever problem you are running into. If it is a particular plug in that is causing you angst then don’t sweat too bad. The plugin have their own support groups too.
You can use any of a vast assortment of different options to post your podcast up. You could create your own or use a CMS like Joomla or WordPress. WordPress is by far the easiest to use and with WordPress being used by so many big name sites it stands to reason that it is safe and dependable. The Plugins are numerous as are the themes. Find what you like and use PowerPress and you will have the ideal foundation for your podcast success.
Hey hey hey the Podcast awards are coming up. Let’s see how this years awards go.