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Monthly Archives: October 2013

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Learn to podcast will help you become a better expert

You are hearing about podcasting more and more each day. Hearing about this person starting a podcast and that person is becoming very well known for his podcast. Should you learn to podcast? What should your podcast be about? Where to start? What questions should be asked? Is there money in Podcasting, if you are a business? I will aim at answering these. So that you may be able to make a good decision on whether you should invest in time and money to learn to podcast.

Why even start a podcast?

The reasons for podcasting is as numerous as podcasts. That’s because each person, and business have a very unique objective. Podcasts do create a few effects that people desire to achieve. First, learning to podcast will help you become an expert in your field. If you want to be a thought leader in a particular field doing a podcast is a great strategy. Podcasting is different from just blogging, though you will be blogging also. Your audience is able to hear the different inflections in your voice and know you are passionate about your topic. From that aspect, your audience will see you as the expert.

The other effect is that you want to work with your “Competition”.  You will have a head start on the others who are late to the game. Many times your “competitors” will give up just because they see that you have already started and are 5 shows in the can. More “competitors” will give up when they see that there are 50 shows available, and you will then find out that you don’t have any competitors. Even if there are other shows talking about your very same topic. You will find advantages in working with them. Invite them on your show. You will find yourself looking to talk to the people who are in your field sharing their expertise. In other words you ware helping your competition to help you. Many podcasters have started using the word Co-opetition. Because they are cooperating with the people who they are in direct competition with.  From these conversations most podcasters develop lasting friendships and bonds. So, Eventually you will see that there is no competition in podcasting.

With an engaged audience you will be able to find out who is listening. Learn about what your audience likes, the challenges they face, or in other words the most valuable data almost any advertising pays dearly for, and your audience is giving it to you for free.  Because you are giving them so much value in the information you are providing. The listeners to your podcast will find a way to pay you back, if anything to say thank you.

Learn to Podcast

Where should you start when deciding to podcast? First there are two basic branches of podcasting those who will PodFade, or podcasts that no longer are producing shows, and those that are still producing podcast shows on schedule. From these two there is a discernible reason for 90% of the shows stopping. Lack of passion and direction. This goes for shows that are created by the hobbyist and the business based programs.

So, you want to make the decision as to what you want your show to be about. What type of value are you wanting to give to your customers/listeners? How are you going to convey that passion, that drive you have, for whatever it is you are wanting to podcast about? Once you have narrowed that down and you know what your show is going to be about then you can learn to podcast. If you find your fire, the path will be lit.

Learning to podcast is not hard. Most people over think the topic or the show and cause paralysis through analyses. In other words, They never get out of the planning stages. With podcasting being as mighty of a media wave, that it is growing into. You want find out how to podcast to the best of your budget and ability. Don’t worry so much about the quality of your equipment. Yes, it is good to have good equipment but not as important as your message. Your message is your product in the podcasting arena. The most valuable item is your thoughts and views of your show. Don’t fall in to the trap of broadcast media. Trying to appease as many people as you can, it is better to podcast in as fine of a niche as you can. Doing this will create an audience that is more engaged than any television or radio show. With a very detailed niche your audience will find high value in each podcast episode you produce.  By providing your podcast audience with the value of your show, they will reciprocate that value back to you.

So, you have decided you want to podcast. You found your passion. you have gone as fine of a niche as you think you can. How do you start? How do you podcast? There are many ways you can get your show up and running. You can take a combination of two paths and both are highly recommended.

Self Taught

As many people, you can learn to podcast through the avenue of self taught trial and error. You can also gather information on proper podcasting techniques and practices by listening to other podcasters who talk about the craft, as in Podcasts about podcasting. These podcasters have great knowledge and insight about the world of podcasting. Their finger is always on the pulse of podcasting events, and have ways around common problems in podcasting.

The Assist

Having people help you learn to podcast is another way you can have consulting sessions with known Podcasting coaches or take online classes. Though online courses can, at times, be rather expensive, many people believe they have invested good money for the service and would gladly do it again. Online podcasting courses do help in getting the information you need and helping you learn to podcast quicker than listening to podcasts about podcasts.

The Hybrid

There is a 3rd way of learning to podcast and that is in a mix of the first two. You can join some forums about podcasting. Look for Meet up’s that center around podcasting and find people who can help you as you learn to podcast. These people will be able to give you fairly real time feed back as to what to improve.

Show Me the Money!

If you learn to podcast how rich are you going to get? If there money in podcasting? What is your ROI?

Answer in short…

You podcast, itself is not going to make any money. You may get a few dollars here and there but growing filthy stinking rich? Nope, that is a very rare bird to get. Adam Corolla, Leo Laport, these guys are able to make money from their shows because they brought an audience with them. Marc Maron again he had a comedy act before grabbing a microphone and recording.

For business’ this is a tough item to get around your head. And understood the old model of not interested unless it becomes an revenue stream means most businesses will not even try to podcast. This is good for you because podcasting is more of a value generator than a revenue generator. When you learn to podcast you are able to engage your audience, and do so in ways that you would never thought were possible. having your customers become fans. How many advertisers do you now can say you will develop a fan base? Not many if any I am sure. Yet, that is actually what happens when your business is podcasting about a valuable topic. Your listeners become fans. Fan want to buy your products and services. So No you cant make money off of podcasts but you can make money because of your podcast

For the individual person who is podcasting about what they like the benefits can not only be having people who are fans but but also your show can lead to dream jobs and opportunities never thought of before. Which can lead to an increase in money. This again is because you will be seen as the expert. You are able to share your knowledge with everyone else.

Now many people ask about sponsors. these are rare things at the moment also. This is because of the challenge of measuring the audience size. Analytic companies are finding better ways to measure how popular shows are becoming but even then the ad agencies are still running on the old models of broadcasting hitting millions of non-engaged audience members, instead of looking at hundreds of highly engaged listeners. So more and more are coming onboard that is still a little ways away. Most podcasters these days make a little money off of the affiliate programs. Which is another option you can go to help pay for your podcast.

When you learn to podcast  for yourself or for your business. It is good to have a clear plan of what your show is going to be about. Clearly define your niche. Learn from those before you, so you wont make any costly mistakes. Use the resources online while getting current up to date information from the thought leaders because even though they are your competition they will also be happy to help you. Learn to podcast, find that “Fire in the Belly” and tell the world about it.

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Wheew! After hours of frustration and listening to your own voice. You have your show finished. You have converted the raw audio to a MP3 format, have your intro music and outro music set just where you want it. So, how to you get it you your listeners?

That is the objective for this week. How to make your show accessible to the world. the key is with a little three letter word that now one really knows what it means, Mystery key is called RSS. Most people think it means Really Simple Syndication and others say it is Rich Site Summary or RDF Site Summary. The name is not important other than knowing that it is called RSS. because most Podcast directories will ask for your RSS “feed”.

What is an RSS feed?

According to Wikipedia,

RSS uses a family of  standard  web feed formats to publish frequently updated information: Blog Entries, News Headlines, Audio, Video. An RSS document (called a “feed””web feed”, or “channel”) includes full or summarized text, and metadata, like publishing date and authors name

In other words it is a file that acts as the town crier for your website. When your site is updated the people who are subscribed to your feed are notified of the update and they can get your information without having to go to the web site repeatedly. The different directories that your podcast is going to be listed on they want to be told when there is a update to your podcast.

Rss logo means that the site has an RSS page you can subscribe to.

There is a lot of information that is in the RSS feed you will not find useful, most of it helps to categorize and sort the information out so that it becomes easier for you to read in your news reader, or your Podcatcher. Yet if you look and are able to understand what you are looking for, you can see some particular information. Like the name of your show, some tags used for iTunes, Location of the MP3 files and much more. For all of this work correctly you will need to validate

Validating your feed

Validating your feed is the easiest way to determine that your RSS feed to going to be read by all the different directories. There are times that the feed will get messed up and cant be read by iTunes or some other directory.Often the cause of problems is using Microsoft word as your editor. This works great for finding misspelled words but not so good for Feeds. this is because of the hidden characters that Word and some other word processors. These are normally associated with the grammatical characters that are used. Word is not the only culprit, the glorious plugin will at times cause problems with other plugins or incompatibilities that affect the WordPress feed. So if you are using Microsoft Word to edit your show notes then after you release the show you will want to check your Feed. Also, Check it if you have recently installed a new plug in. Best way to verify that your feed is good. Use the Feed Validator

Feed Burner – Should you use it?

Now a few years ago the majority of podcasters used a service from Google called Feed burner. This service is an RSS redirector that helped bloggers and podcasters find out how many people were subscribed to their site in very broad and inaccurate terms. The subscriber amount was never very accurate but Feed burner does offer a good bit of help especially if you are going the free route.

A camp divided

There are two sets of podcasters those who are using feed burner and those who did but are now leery of Google and worried about the search engine closing a very valuable service that bloggers and podcasters both use.

Lets first look at the against camp. These people have seen Google recently close some very popular and valuable services. For instance there is Google Reader which was very popular with the bloggers and podcasters because The reader was the source of the news and topics. Yet Google closed this service earlier this year.  The reasons are up for debate but either way the shuttering made many people who use feed burner very nervous and have stopped using Feed Burner.

Then there are people who see the closing as something that was needed and was expected., though they do not believe that Feed Burner is in any danger of being closed this year or next, due to the fact that there are so many bloggers that use Feed Burner it would not be wise for Google to close. Yet in the same breath I will refer back to Google Reader. So, it is really at your discretion as to use Feed Burner. You can use it if you like but just know you might one day find your feed gone.

The most important Directories you should submit to.

Apple iTunes – This is the 800 pound gorilla in the podcasting community. They are the first to have a widely accepted podcast directory that followed on the popularity of the iPod and iPhone. Besides being just the directory for iTunes it’s API’s are allow it to be the directory of several podcatchers, iOS and Android.

Zune – This may seem a little odd to have a  somewhat dead MP3 player’s directory as an essential. This is because The Zune market place is not just for the old Zune but it is also being converted to the Xbox market place. At the moment the only place that still is using the podcasts is the Zune software but it is still very active in curating thanks  to Rob Greenly.

Blackberry – This the podcast directory for blackberry phones and is still used by the remaining phone users

Stitcher – Streaming audio app that is growing in popularity and is now being implemented into cars.

Two Thumbs up – made by the same guy who did Podcast pickle so he has  been in podcasting for quite a long time.

Common feed problems

Feed will not validate

This is probably the biggest problem podcasters run into. They run their podcast feed through the feed Validator and it comes up saying that it is invalid. Why?

plug in – This is normally the problem when trouble shooting the issue it is best to deactivate all your plug ins except the Power Press and run the validator. if it work, Great! Keep turning on the other plug-ins and revalidating the feed each time till you find the problem plug-in. if not then it could be one of the other issues

Edited with Microsoft word – If you wrote your podcast show notes with Microsoft word then take your show notes and copy and paste them into WordPad then recopy the notes from Word pad and paste them into Word press. More than likely you have some of Microsoft’s special hidden characters in your notes and they are confusing the validator.

Themes – I have only had this happen once and it was an experimental theme I cam across so very very rare that this could be the cause but it has happened before.

Other ways tell our audience of your show

Mailing list – If you have a mailing list this is great! you have an audience and they will help you be noticed in the new and noteworthy section. If you are starting your show with out a web presence like yours truly! then it will take a little more work and determination. Yet, still create a mailing list. This will become invaluable when you start to expand.

How else to find your audience

Use other directories

Go to your audience. If you are doing a podcast about weight loss or health then think where you can find those people like a gym and go talk to these people but don’t sell to them. For this show I go to a lot of forums that talk about podcasting. I go to other social media sites, like Google Plus, Facebook, LinkedIn, and the like and talk to people who are having different problems. So, now it is time to go find your audience and inform them about your show with out selling to them.

Tip

Forums are great in a number of ways one you can meet your audience. You get to know what they like and don’t like. But you also get great topics for your show by listening to what your audience is talking about. This gives you a great opportunity to show your expertise. Word of caution, you have to be careful with how and when you mention your show. Have a link in your signature if the forum allows for it but don’t just start throwing your links around you will be marked as a spammer and kicked even banned. Remember this is a community and you need to prove that you have value in this community before you try to sell them on your goods, and you shouldn’t have to try to sell to them they will come to you if you provide enough of a good service.

News of the Week

Electronic Frontier Foundation versus the Patent troll

As thought there was plenty of evidence put forward that podcasting cant be patented. Unlike what Personal Audio LLC was trying to do while extorting money from popular podcasters. on October 16 the Electronic Frontier Foundation issued a formal challenge to the patent held by Personal Audio LLC. with bits of proof that Personal Audio not only doesn’t create a podcast  but also podcasts were being created before the U.S. Patent No. 8,112,504 was filed. EFF uses examples like Geek of the Week, CNN and Canadian Broadcasting Corporation. A good deal of the thanks go to the fans of Podcasting. With our them pulling together and working together a fine art might have been lost to a non-producing entity. The Podcasting Community also raised over $76,000 through donations.

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Editing the audio

You have the first show wrapped. It is time to run that podcast through your audio editing software. In this case we are going to use audacity. mainly it is free and also it is because it is the podcast editing software I know.

Set up Audacity

Download Audacity and install the program. Just choose the default location when installing if there are any personal choices you make they may, but not likely, change the lay out to your version of Audacity.

Download and install Chris Dynamic compressor. you can download it from The Audacity to Podcast and follow the directions on this page.

The Location of audio editing software Audacity.

after installing go to the top of the screen and choose Edit -> Preferences

There are a few places in the preferences you want to make sure you have set

Quality
Tracks

What is sample rate and why do I need to set it to 44.1KHz?

The Sample rate is often looked at as the Frame Rate in videos. The higher the sample rate the smother and better the

Create a project file

The Project file is a file that has all the “Normal” Intro’s outro’s and sound effects already added to Audcity so when you open it up you will be able to save some time with hunting these files down and loading them into Audacity.  Just import your show’s episodic information. Do some processing of your audio and export it. So what is the my work flow?

 

Podcast Dojo’s workflow

First line up the tracks where you want them to be.

  • I will first line the bumper
  • Then Line up the Intro song to at the very end of the Bumper.
  • Position the closer so that it starts about two minutes before the end of the show.
  • Add the Hayrolling Podcast Network closer.

Run noise remover

Run Chris dynamic compressor with the settings of

  • Compress Ration of 0.85
  • Compression hardness 0.5
  • Floor -32.0
  • Noise Gate fall off 2.0
  • Max amplitude 0.95

Zoom out and see if there are any large noticeable areas of dead space or no sound. This is places that are larger than your typical pregnant pause. If there are a lot of spaces in the recording I will use truncate silence

I then Normalize reduce the tracks to mono listen through everything once to make sure things are flowing good at the opening and the closing. I then export in to a 16-bit wav file.

What do you call your file?

Good naming convention to use is initials for your show then episode so Podcast Dojo file for this episode is PDJ009.wav dont put a space or any symbols other than the underscore or hyphen. This can cause an assortment of problems with downloads and rss streams.

Open iTunes

Now if you haven’t  used iTunes to convert a podcast before there are a few small changes you want to do before you convert you wav file.

Go to the Preferences and under the General Tab you will see the Import CD section click the button for “Import settings”

iTunes settings to convert wav to quality mp3's

I then open iTunes drag and drop the show into the playlist and right click and choose convert to MP3

Edit preferences and choose For Import using: MP3 Encoder

Setting Choose Custom from the drop down.

This will bring up “stereo bit rate” Choose 128 kbps
Make sure the Veriable Bit Rate (VBR) is unchecked
Sample Rate is 44,100 kHz
Channels: Mono
Close those windows and you are set

Drag and drop the Wav file to a play list you have created. right click on the file in the Playlist and choose convert to MP3. with in a few short moments yor file will be converted and ready to be uploaded.

The you need to edit your ID3 tag with a program like Mp3Tag for windows or ID3 Editor for Mac fill out the

Upload the file to your media server and then when finished enter the url into your Podcast Episode box  click verify and you are able to publick or set the schedule for the episode to air and you are set.

That is as long as you have done your show notes.

Tip of the week

If your file size is too big check to make sure you are not encoding in stereo if you are you can cut your file size in half

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That first time can be scary

Norman Rockwell

Every summer back in the 80’s, the swimming pool in Sunray, TX had kids, ranging from 7 to 10 years old,trying show their worthiness to jump off of the legendary high dive. The young hopefuls would have to swim across the pool and back.  Width of the pool may of been 50 feet across, but to the kids we might of just as well be doing the Iron Man. Kids would try and fail, try again, fail again, they would keep it up till the desire to jump off that mythical board became so great that nothing would keep them from stopping.

Finally, they would achieve that great rite of passage and make it across the pool and back. These sorry drowned rats would struggle out of the water and proceed to their ultimate goal, the High dive. Now, some would take a baby step and do the low dive a few times. Eventually the high dive would beckon to that young adventuress heart and sense of glory, and the kids would find themselves in line for the high dive. After the long agonizing wait it would be their turn.

Now to the youth of Sunray the high dive may of been 15 feet above the waters surface. Looking at the steps it somehow doubled in height. After getting all the way up to the peak, one was sure that they were getting light headed due to the altitude shift. Once the head cleared the Potential Flying Squirrel would shuffle himself out to the edge. Only to see that the height had somewhere along the way grown to be at least 100 feet in the air. Then stories of the first jumps that ended in brutal humiliation of  the deadly, at least we heard it was, Belly Flop would be recalled to memory. Looking down  every epic flop would flash in front of their eyes. Seized with terror They would climb back down with the hastily designed excuses that were made to make it look like they weren’t chicken.

After a few moments the jumper would be back in line, looking pale enough to have Caspar think he had some color. Realizing that if he didn’t “do it”, He would have this horrible albatross around his neck till it was done. The jumper has to think of something since he chickened out once. He has to impress his friends, his enemies, that girl who is in town visiting grandma. What to do?

“I have to do a trick”, our young  jumper thinks. 

Frantically he begins going the his whole list of  “Cool Moves” even considering the infamous Nut Cracker, but that is for “emergencies” cause if the Lifeguards see you, you are kicked out of the pool. So, a flip? No, the flop factor is too high. How about the spin? Might spin too much and lose your orientation and again, flop. How about a dive? Really? Oh Heck no that is just a little ways away from the FLOP! How about feet first?

“WHAT? My turn?” the Young Jumper hears. 

Sure enough he is already back at the base of the steps but they seem to of already doubled. Yet our Young Hero climbs the insurmountable steps again and hits the very same precipice still going through his catalog of tricks. what to do? What to DO? WHAT TO DO! 

Jump! The Jumper hears, but “I don’t know what trick to do!” Jump! more people in line yell. but our Jumper is frozen he knows he can only leave this platform by one direction. So it is time to man up.

The Jumper bends his knees  ready to jump and leaps! Well he thought he was going to, but his feet have such amazing grip in the diving board. This hesitation sets the board into motion. It bounces up and down. Our Young jumper is caught in the terror of the board coming to life and shaking him off. The Jumper is heaved forward just a bit and is loosing his balance. He is leaning forward. OH NO! I’m gonna FLOP!!! He hears in his head. So, in a desperate last ditch effort our jumper brings  his feet up under him to get his feet positioned.  So, hopefully he will save his life.

And he starts to fall

“What ever possessed me to do this?” OH MY GOD! I am going too fast! I am going to die!!!!!”

SPLOOSH!!!!!

Underwater, swimming frantically. Our Hero vaguely thinks “how deep is 12 feet again?” His lungs start hurting. Is he going to make it?

Then our young friend feels his arm poke out of the water. Then his head, and he takes the sweetest  tasting gulp of air. Our Hero Survived. His friends and confidants, Jake, John, JJ, Super Dave. His Crowd, they are all at the pools edge to congratulate him. His crowd doesn’t care if our hero did a trick, that will come later, They only care about the fact that he did it.

The same about your crowd. Your listeners They aren’t looking for excellence. People aren’t looking for the guy who will give them everything. Your listeners are wanting to hear from you. So, don’t worry about that Flop, you will not die from it. The worst is your “friends” may rib you a little. Yet they will look at you in admiration, because you actual did it. You Jumped and made that killer show.

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So you did your first recording

Now you are listening through the recording and you are probably hearing a few things you never thought you would hear.

  • POPS
  • Semblances
  • Varying volumes
  • handling the mic – Mic Stand
  • Keep your hands off of the table if possible.
  • clipping
  • Um’s and Ah’s and other verbal crutches
  • and it sounding like you just ran a back to back marathon

How do you fix these common problems? The majority of theses problems can be fixed with a simple item. Well actually two simple items, Item number 1 is a mic stand

That is right. Do not hold your microphone. This is the biggest recording blunder you can do. Holding a mic can be heard no matter how still you try. You microphone will pick up any slight vibration. That is the  microphone’s job, to pick up vibration and pass it to the recording device. So, when you grab the mic your listeners will hear it. If you change your grip your listeners will hear it. The mic will change distance it will affect your volume levels. Holding a microphone is not good unless you are out on location.

Use a Mic stand. You can go cheap and use a desktop version that is OK you will just not want to be putting anything on that table while recording because if you hit, tap, drum, thump, beat, or have your phone vibrate, Guess who will hear it. That is right! good job your listeners, because again those things and anything else that makes a vibration on that table will travel up the stand and to the mic and into your recording.

Red scissor Boom Mic stand helps with your mic techniqueHow do you fix this problem Well that would be a two step solution, one is a scissor boom arm. The other is a shock mount for your microphone. This basically suspends your mic in a rubber web so that it absorbs any vibration that climbs up the boom arm. This two step process is the ideal form for if you are going to be working on your desk while recording.  your keyboard taps and even your cell phone buzzer will have a hard time getting to you.

Now what is good mic technique? In a nut shell this is you talking in to a mic and having the best sound possible shine through. This technique is something you have to play around with a little bit and listen to your recording. but lets address some of the other problems that are created with poor mic techniques.

Plosives- The explosive force of air the is ejected with the ‘P’ and ‘B’ sounds. These can be felt by placing your hand in front of your mouth and saying the words out loud. Peter Piper Picked a Peck of Pickled Peppers. You feel that little puff of air? That is the plosive. and it is very noticeable in the finished recording.

Along with the Plosives there is also Semblances. These are the S sounds that make a rush of air that happens you you say Sister and similar sounds. These are common problems that a podcast will come across because there is a technique that when first start recording don’t realize they need.

Now to fix this you want to use your mic technique. This is the positioning of the microphone so that the air from semblances and plosives are sent by the microphone not into it. If yo send the sound past the microphone you will have a better sound with out the abrasive shock that happen with poor mic technique.

Inconstant volume is usually from two items. First is not talking at the mic and  not using proper mic technique. If a person is moving his head or moving around a lot then the sound will vary as your head turns you may be overly loud at one moment and then very quite the next. So keep your mouth in front and you will not have a problem. The other cause if variable sounds volumes is when you have a co-host or someone who you are interviewing. there  are times that the guest or co-host will be softer or even louder than you this can be fixed with normalizing.

Battling the Um’s and Ah’s and other verbal crutches is something that takes practice, and is a continual commitment to listening to the way to talk. Yes the use of the verbal crutch can be annoying when you are listening to it, but do not try to edit all of these noises out this will only succeed in making you sound unnatural.

Finally in your podcast the use of mic techniques will also help with mouth noises and that heavy breather that is stalking your listeners.  Don’t eat your mic. have the mic about 2 to 6 inches from your mouth. The Close you mouth is to the mic remember that the mic will pick up more of the noises emanating from you easier so that heavy mouth breathing will become louder. Along with the smacking sounds that are cause from just opening your mouth.

News

Audacity update 2.0.6

  • New Reverb, called GVerb.
  • New Views: You can now Go to Selection Start and Go to Selection End.
  •  Align End to End command to append selected tracks.
  • WAV files import/export now supports “Album Title”, “Track Number” and “Genre” LIST INFO tags and ID3 tags.
  •  New support for Windows WDM/KS host which can provide very low latencies if you reduce “Audio to Buffer” in Recording Preferences.
  • You can now record computer playback by choosing the new Windows WASAPI host in Device Toolbar , then a “loopback” input.
  • Bugs have been fixed, involving Keyboard Preferences, Equalization curves, and Effect > Change Pitch, and several more.

Google updates its search abilities

HummingBird is an almost complete rewrite of the Google search algorithm. The change is suppose to help with the contextual results. How does this affect you the podcaster? Well if you have been doing good any black hat SEO then you might be in a little trouble but according to most articles read if you are going good SEO then o worries are to be had.

Tip and tool For the Week

Tool

Doodle.com

Great new scheduling tool that would work great for podcasters to schedule interviews.  Links to Google Calendars, iCloud (Premium), Outlook.com, iCal, or an ICS feed(ie, MSN Live Yahoo calendar) If you have a group of people you are trying to get together then you can Poll them to find the best time for everyone. Great for Those live events on Google hangouts

Tip

Besides minding your distance from the mic to keep the heavy breathing and mouth noises toned down you might also employ mild Mic gain adjustment. this is great for keeping your sounds rich but damping some of the noises.

 

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Time to push the button.

You hit record.

hit the record button

Hit the Record Button

Now what do you say? This is a point for much contention and much argument to many podcaster’s. Many people think you should just do a brief intro and get on with the show don’t waste anytime with the how-do-you-do’s. Get the show on the road and jump in to the main topic and start rolling. While other podcaster’s believe that there should be a little warm up period. A peak behind the curtain into their lives and inside baseball points of interest. And people will spend a little too much time talking and not providing any value.

So what path do you take? Should you be closed off to your audience or should you over indulge? This is a touchy point as I said may hosts think you should do one side or the other. And how much of one is that key point in your podcast introduction.

The Big Intro

Note the music, you can have Podcast Intro music but you want to be careful with what music you are using. If you want to have intro music and a voice over, good it ups the audio branding of your show and will help with the official feel of your show. Many ways you can make an intro. You can make your own (Free), or you can have someone who knows more about this make one. A good low cost idea is Fiverr you can get the voice over and all for just 5 bucks. Now this can be good but at times it can be a problem because you do not have control over the music and you might get a copyrighted song mixed into the intro. and we will go into those problems a little later on.

If you are really wanting to crank up the professional sound and add some OOH’s and AAH’s to the mix you can also use Music Radio Creative. Mike Russel and his darling wife/business partner have teamed up to put together the perfect audio branding intro outro service on the net.  Well, I am a fan of their podcast. This team will create your very own personal sound for your podcast. They will dig down to the reason behind your show so that they will be able to get your spirit to shine through on intro outro and assorted bumpers that might be used throughout the show. And all with out worry of there being any IRAA lawyer beating on your door. This service in not cheap but rightfully so you get what you pay for in this instance.

But let say you are flat broke, or you are just up for the challenge of making your own intro. How to you get music that is not going to in the end costing you millions in court fees. You can look for Royalty free music. Typically this doesn’t mean it is free music. You by the music for a price but the artist doesn’t get any  royalties from the song it can be played and played and played and you don’t get charged like you would if you were to use a top 40 song. The IRAA would charge you for every instance that song is played.  Then there is a different route you can take. There is a critter called podsafe music. This is music that is free to use and often free to get also. A great resource is Music Alley. The Music is free they just ask that you mention the song and artist somewhere in the show.

Some other Resources for music

Incompetech royalty free music search

Youtube Royalty Free Music

So once you have your music picked out how long should the intro music be. Typically 30 seconds to a minute is good. Though you can go longer and you can go shorter. I wouldn’t go much longer than a minute and what ever you do, Do NOT play a whole song for your intro. People will get bored and just leave you will get a new subscriber from time to time but they will leave again if their first listen to your show is a 4 minute song. You can play a full song but just fade it way, way down, and start your show. That is why people came by to listen. Your listeners want to hear you not your awesome choice in tunes. So, choose wisely on your music and  remember that the show must go on.

What should you say on your intro?

If you have an intro, the obvious would be the name of your show. and also have the your name in the introduction too. You can put your elevator pitch in the intro also if you choose or you might want to save it for the episode intro.

Episode Intro

Now after the intro music fades out it is time for your episode intro. This is one place I recomend a thourgh outline of what you are gonig to say

For instance we will use my outline

(Intro)
Name

Each week this show aims to…Inspire those who want to start a podcast, to grab a mic. Coach this who are podcasting, to aim for the best. And Cheer the podcasting community on, as podcasting becomes more and more popular each day.

Email: bryan@podcastdojo.com
Episode URL podcastdojo.com/ep#
Website podcastdojo.com
Mailing List: podcastdojo.com/list
Share The Love: podcastdojo.com/love

Now if you go and listen to a podcast episode you will hear this format each week now it will change slightly for instance this week I added the Share the love address to the intro. I have changed the wording for the description each week, but you can see how it follows a particular flow of the show. Now some people may actually think that this is some form of cheating. Dont worry about those types of people, Have an Intro Script and follow it.

Tip of the Week!

Have an intro script. This will help you become more and more uniform on your will keep the rabbit trails at the very beginning down to a minimum, and allow your new listeners know what your show is about. It also lets your tried and true listeners know they have the right show. So, write out your intro in outline form and after a few shows it will become automatic.

Podcasting News

Blurry PowerPress 5 is out.

New Player – MediaElement.js Audio Player This is the Media player Podcast dojo is now using due to its flexability

now has a Simplified version besides the default version

The Artwork is now all in one place no more hunting around for the diffrent cover art locations.

The improvements are great and much needed

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The Podcast AwardsThere are a few key points you should know about the Podcast awards Nomination process. First, and biggest is the Nominations are a one time shot. That means if you nominate for two categories and then remember a candidate for another category then you will be out of luck you can only nominate once. So you want to make sure that your show list is set you have the name and the URL for each show you want to nominate.

So, who should you nominate? Well, that is up to you. No one else, but you. Though if you want to nominate The Podcast Dojo for a category, the technology podcast category would be great. But you know that is totally up to you.

Go to Podcastawards.com and nominate your favorite

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