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Monthly Archives: November 2013

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Podcast statisticsIn the realm of podcasting there is one thing you will discover and might even become addicted to. No it is not the fame nor the fortune you will make from podcasting. Yet is it a particular service you will need and want. People will inquire about this item that is so addicting that it has closed shows down. Is it a drug? Is it the latest and greatest social network? No. Is it a set of numbers that tell you how you are doing in the scheme of things. Stats. What are your stats? Should you be worried about your stats? Why are stats important, and why you should at the same time not worry about them.

What are stats

Statistics or stats are the collection, organization, and study of data that is analyzed and interpreted to help give insight as to what your listeners and readers are interested in. Stats will help tell you if your show is doing good or bad, growing or shrinking. Stats are normally a third-party service that means you install a piece of code on your webpage and then the service will collect assorted data associated with what the user does on your site. Yet there are normally some type of stat service on your web hosting.

What’s services should you use?

By far the most popular is Google Analytics

Open Web Analytics – open source web analytic service that you run on your own site there is a WordPress plug-in that will allow you to be able to view in your dashboard but this service can be recourse intensive. So if you are wanting to run it you might look at running it if you are on a private server.

Clicky – Web Analytics that the price depends on the number of page view you get.

Count.ly – Web analytics for a mobile platform

Buzz Numbers – Social Media Monitoring

Data Torrent – Real time stream processing platform Enterprise solution

ViralHeat – Social Media stats service

Site 5 uses Awestats

Podcasting centered Stat services

Podtrac – Uses a redirect to gather numbers and information good but is difficult to change your feed if you need to.

Blubrry – Will integrate with your WordPress through the PowerPress plug-in or you can use a redirect Very good service. They have certified stats that you are able to give to an advertiser.

Libsyn – Many claim it is the best most comprehensive stats available.

Should you be worried about your stats?

Stats are great for telling you lots of great information about your site and your show, but they can be a point of useless obsession. When you first start and you release your first show you will want to check your site daily and at times hourly. You may want to see if a particular tweet is having any effect on your traffic or you start looking at your bounce rate. Yet these are only indicators to what people are looking for on your site. It that type of information s good to know but you will not see that type of information by looking at your site everyday. This has an old saying of Cant see the forest for the trees. Checking in on your stats from time to time is good because you will be able to see the different trends a lot better than if you check hourly.

Terms you should know

Hit – A hit is actually not important at all. At first people used to mention the hits their site would get and it was this huge number and that is because a hit is anytime a file on your webpage is called. So for example you home page has 25 pictures a CSS file, and a JS file. That would end up being 28 hits just for going to the home page. that is one hit for each image, plus the hit for the CSS file, a hit for the JS file, and the hit for the HTML document that is your homepage.
Page Views – This is what you will look at stat wise. how many page views or how many pages have been looked at? The difference is this is the whole page beginning counted instead of each individual element.
Bounce rates – Many people, including myself, can get a little nervous about bounce rates. A bounce is when a person goes to one page and then leaves. This could be caused by an assortment of reasons. Either your site is not easy to navigate, or it could be that the person who came to your site found what they are looking for and then left. So, it really depends on the context you are looking at your site to be able to tell whether it is a good thing or not.
Visits – This is how many times your site was looked at
Unique Visits – This is how many different people looked at your site.

Why are stats important?

Stats are very important. They tell you interesting tidbits of information about your sites that your listeners aren’t telling you. Many times you can glean some very rich nuggets of data out of your stats. They give you heads up of different trends that are happening on your site. You can find out how people are finding your site through what key words and what pages they are being attracted to. For instance This site is getting the majority of its page views for the Podcatchers/Manger list I created. Since this is the case I have started working a little harder on my reviews of these different apps so that I will provide a little more value to those who come by and maybe they will stay and listen to the show. Without the use of Google analytics for this I would not of figured that out and would be doing my visitors a disservice by not helping them out with their searches. If you have on site searching that helps you find new information you can provide in addition to what you already have..

Yet I shouldn’t worry about them?

No, I wouldn’t you can many times obsess about your stats and not see the whole picture. many a podcast has shuttered because they were not getting the numbers they wanted. Of course that shows that those particular shows were in podcasting for the wrong reason. So, maybe stats are good for weeding out, but then there are some great shows that closed because of numbers also. You numbers will grow. Your audience for your podcast will expand as you release shows and you engage your audience.  Your marketing is more important, for growing your podcast audience while looking at your stats will help judge if it is working, staring at your stats will not.

Now How do you tell how many listeners you have?

Lets use Podcast Dojo numbers. I have had 658 Total Downloads. Most people would think sweet! I have 658 listeners. The Answer to that is no, not quite that number is for the past 3 months so you do not want to give that number to an advertiser. You will be messing up your chances Yeah the Total downloads sounds impressive, Well not this one at this time but it is growing but if you look at October I have 355 Total Downloads and 253 Unique downloads You can then look at all the downloads and find the average number of listeners off of the unique listeners and you can then have a starting point. Yea math I know not a big fan either but it has to be done from time to time. But how many subscribers so you have? that is a tough marker to put down unless there was a standard put into place that any RSS feed, Podcatcher or Podcast Manager would sent back a ping of some sort, but that wouldn’t go over well because people do not like to give out identifying information. In reality it is a guessing game as to how many podcast subscribers you have.

Tip of the Week

Be honest. When it comes to your stats be honest. Yeah your numbers might be low but they will grow. They will get bigger and if you engage your audience they will listen even more and tell other people about your show and so you will grow even more. But don’t lie about your stats.Not only are you cheating yourself you are putting a black mark on other podcasters who are looking for advertisers and sponsors.

Podcasting News

Skype closing desktop API. This is putting a lot of podcasters in to a tizzy their way of recording podcasts is being pulled. Now this will mean one of two things either 1) People will start doing Mix Minus on their mixers or someone will come up with a program that will work around the problem of there not being a means to record Skype. maybe more people will go to Hangout on Air but that will not fix the problem of those who do not use a microphone. There has to be  a solution of that will allow people to call phones not just other computers.

If you would like to have a WordPress site set up for podcasting you can go to Site5 and sign up and is doing so  you will help the podcast out and I will give you a shot out and link to your site

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Juice podcast manager or Podcatcher Subscription tabJuice use to be known as iPodder and the creators, apparently took the open source and continued it when it died off a while back. But a Media Aggregator by any other name is just as juicy. The Software is easy to use and easy to find current up to date  podcasts.  The software plugs into the old iPodder directory so that you can see a large selection of podcasts ready for your consumption, but it doesn’t have the same selection as iTunes. If you want to add a subscription you have found online that is easy too. Just copy the feed url and paste it into the subscriptions tab. Very easy.

It has support for 15 different languages

It does support several different media players. but that is because it downloads the mp3 file to your hard drive and you then are able to use

The software engineers also thought of your hard drive space, and have auto clean up for those used podcasts you don’t want to listen to anymore. It this is good and will allow you to listen to your shows on your computer it will not allow for you to sync your shows across play forms and in fact it is for only desktop Windows , Linux, and Mac. Great piece if software to have if you are just starting out. but you will quickly start looking for more.

The big drawback though is that it looks like the software isn’t being maintained so you could possibly have some issues with updated versions of Windows or macs.

Price: Free

[schema type=”review” url=”http://juicereceiver.sourceforge.net/” name=”Juice” description=”If you want to listen to podcasts on your computer, this program is for you. Juice is the premier podcast receiver, allowing users to capture and listen to podcasts anytime, anywhere. ” rev_name=”Juice (Podcast Manager Review)” rev_body=”Great product to use if you are a beginner and do not want to listen to podcasts on the phone. I would like to give it a 4 star due to the ease of getting started, by having a built-in directory. Yet due to the age of the software the potential problems with it, I can only give it 2″ author=”Bryan Goodwin” pubdate=”2013-11-11″ user_review=”2″ min_review=”1″ max_review=”5″ ]

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Miro the open sourced Podcatcher

Miro – The open source podcast player and directory. Good directory if you are a podcaster looking for a place to list your show. The program itself is easy to navigate and has good support. You do want to read each install screen because it will install AVG if you just click Next. This is not bad program but can at times cause problems if you have other antivirus’ installed on your system.

Adding Podcasts are easy but the search bar for podcasts can be little hard to find. There is a different bar for the podcasts you have subscribed to and one that you search the directory for new shows. Adding podcast feeds is easy so that is a plus.

Great program no mobile support as of yet hope they do so soon.

Price: Free

Download

 

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No Free LunchHave you ever hear that saying nothing in life is free? I am sure you have. If not then I know you have hear the saying there is no such thing as a free lunch. In other words Something may not cost you money but that item is costing you something. Whether it is time or information. Everything has a price. So what do you want to look out for when you are dealing with free.

So what are you trading for when you use something free?

For hosting you are normally giving up some of your ability to control of your data after your uploads. Some places change your encoding to what they want. Others, Blog Talk radio, will hold your audience hostage if you want to move to a better service. You either pay or you lose them. Some change your ID3 tags so you are advertising their service.

Other directories – You give up potential hits to your site. Then again you get links back to your site.

Software big example as to  getting what you pay for. Free may mean little tech support so you have to hunt and dig to find a solution to a problem. Then again it may have a a high learning curve, So again you are “spending” your time figuring out how to run this free piece of software. Then there are those that are commonly known as scumware, or malware that inject ads and pop ups on your screen.

Free sites? If you look at it these are not normally free. in fact even this site I am asking for your email address so you can get the newest episode before anybody else, and then there are more paid services coming on line in the future. Free costs something what the value of something is, depends on you.

Free isn’t a good business model so many times free means temporary and one day be gone with your audience and files.

News

WordPress 3.7.1

Some minor bugs

WP SEO by Yoast also has an update to fix the small

wp-content/plugins/wordpress-seo/inc/wpseo-non-ajax-functions.php people were getting

State of the Podcast Union

So much great information is given out by Todd Cochrane over at Podcast Connect and Rawvoice

Some of the key points about 4400 shows that were nominated

7% have a non-branded webpage. This is not bad means that 93% of the podcasters have their own space

37% of shows had their RSS feed buried. BAD display your RSS feed proudly! Prove you are a podcast.

44% didn’t have any way for people to consume their show on their site. No download or play button/link and the point of putting your show out is what then? you should have a link it is built into Powerpress! you are driving your audiance way.

22% of Video Podcasters had no embed link on their site and 80% of those didn’t have RSS feeds nor iTunes Listings they were Youtube only. That means you are a YouTuber. Not a podcaster. a podcast has an RSS feed for people to be able to download your show and view at a later date.

23% Of the shows submitted had invalid RSS feeds. and the majority of those feeds were linking to Soundcloud or some other 3rd party hosting site. Validate your feed Regularly. Many times you fans will notify you, if there is a way to contact you. Yet sometimes you don’t get a notice.

21% had an RSS icon on their homepage/landing page but another 23%  did have the RSS icon but it was buried and was not easy to find. Again Be proud of yhour show make it as easy as you cann for your listeners to consume your show in as many different ways as they want.

56% didn’t have a feed or it just simply couldn’t be found. by Google or other means. Again see the previous point.

83% did have an iTunes link YEAH!!!!

23% did have a Stitcher link Even more YEAH!!!

31% still using Feedburner that is down from 71% that is good

12% have Newsletter collection that is down by 31% Depends on how you look at it but that can be good.

15% Have a call in number

92% used WordPress

82% didn’t do quality show notes. If you want to get ahead of your competition do show notes more people will find you through Google searches.

71% audio only

Shows that had less than 1 show a week grew 69% slower than weekly shows. Shows with audio, video, and blog posts grew 42% faster than shows with only one form of media.

Todd then talks about how people are currently miss representing their stats. and the problems with doing that. it not only hurts you it also hurts everyone else. so swallow the pride and don’t feel bad if you only have 50 listeners  everyone has been there at one time or another.

iTunes is till the 800lbs gorilla in the pod space. but there are over 126 different countries with 10 or more listeners. using over 100 different podcast clients

Late Breaking!!!!

You can now get your Google Plus Custom Vannity URL! Go to your profile and you will see a blue banner at the top! Follow the directions and you will fianlly get it!.

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