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Monthly Archives: July 2014

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Show notes should be used if anything for their seo Show notes, this is almost every podcasters bane. The number one part of podcasting that no one likes seems to be writing show notes. Why? Well from my guess most podcasters don’t like writing. Hence the reason they are podcasting, that way they  can create content with hopes of not writing as much. So if all your content is spoken shy should a podcast worry about show notes? Why should you worry about show notes? I would put show notes in the category of discoverability. The notes that are put out, help search engines like google, bing, yahoo, to find out if your show is what their searchers are looking for. It allows for people to evaluate whether you are going to be giving them good information.

What do show notes need?

Minimum length of show notes should be about 300 words. The more words you write ,the better, but do not write for Google or any other search engine. People who write just for SEO will eventually get hit with some update. You are seeing people talk about the penguin update and how it has messed up their seo strategy and needing to spend many hundreds if not thousands of dollars to correct what was broken with a Google update. That could all be alleviated if they had tried selling to a person instead of an algorithm.  When you do write, write to your audience and share the needed information Give details about what is going to be in you show

What do you not need to put in your show notes

In this episode… Many new podcasters will start off with the phrase “In this episode…” somewhere in their show notes.  It really doesn’t help with explaining what it is an episode most people who find your podcast episode’s show notes will quickly find out that this is for a podcast or at least some type if episodic content. Why some people don’t do show notes

  • I have heard, “I don’t want to lose listeners because they are getting what they need from the show notes.” This says I don’t have confidence in my material. I don’t believe my show is good enough for people to be interested in every episode. IF that is the case relax. Work on your material and improve it each episode. but keep putting out good show notes
  • Other people think that they are not good writers, and there for don’t believe they should subject people to what they wrote. If you are not a good writer again relax. Keep writing your writing will improve with each time you write.
  • The Notes takes too long / or too busy to write. Yes notes can take a very long time to research and write and at times the show notes can take a very long time. But the end results are well worth the time, the frustrations, and fingers tied up in knots.

Growing your audience takes work, not just time taken into recording but to type out well thought out show notes.   Examples of good show notes
The School of Podcasting – Well this is done by a master so it is always goood to show the best example of show notes
Strange Worlds Travelogue – Great extra bits about the show and explains about what the episode is about.
Examples of not so good show notes
Smodcast – really doesn’t tell you anything about what the episode contains.
What to Think – The notes touch on what is going to be talked a bit but lacking in detail and makes it difficult for search engines to use that information for potential audience members who could trip across the site.

Podcasting News

Blackberry podcast directory is gone. Blackberry has taken the submit a podcast page down and if you go to the actual catalog page it is gone too. So it looks like Blackberry is hurting pretty bad and is starting to shut down some services. There for the link has been removed from the approved directory listing.

Comment question

Margaret Bartley asked a question on the Podcatchers page, and she is wanting to know if there is a podcatcher that allows for people to edit the id3 Tags and the file names so that the episodes she wants to listen to again are easier to find.

Links Mentioned

Audacity
Podcast Review Show – Special Mouse
WordPress SEO by Yoast
MP3Tag

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What do you need to know about video podcastingCan Videos be Podcasts?

Yes, As long as the media is delivered via RSS, then it is a podcast so in a way and in definition you can actually have a PDF podcast if you chose to have one. Now, many people are just beginning to understand what a podcast is and how it actually works, but they have tied everything to just audio. This does, at times, cause some confusion and misinformation is spread around. There are many great podcasts that are video only podcasts. While some podcasts have both an audio and video feed. In other words there is an RSS fee that supplies just the Audio version of the Show and another feed that has only the video of the show. This is all contingent on your preference, and also what your topic is.

Why would you want to do a video podcast?

You might want to start with, do you have detailed information that is better told through showing? Does is pass the Easier to Show Test, if it is easier to say “Here, Let me show you.” Then you probably want to have a video podcast or at least a video episode of so that your audience is able to see and fully understand what you are telling then. Many times if your going through many steps of “Do This, Then This” A video of what you are talking about helps your podcast audience out tremendously. The phrase a picture is worth a thousand words truly is evident when you are walking someone through a step by step tutorial showing them a very technical topic.

So with a video podcast you actually share more information than you can, with just audio. You can post photos of your topic or you can add animation that will explain the topic in a simpler term than you could with just words.

As the host of the show, many times we want to give our audience our information in all the different channels they could possibly want. You might find out that you have an audience that doesn’t listen to audio all that often,. Yet, they watch videos non-stop. In that case you might want to start a podcast, as an effort to reach those specific audience members that normally wouldn’t listen to your show.

If a podcaster puts out one video a month their audience grows faster than if they are just audio. They grow even faster still if they put out a video along side their audio episodes.

Why would you not want to do a video podcast?

If you are using Libsyn as your media host you are typically able to get by with a $15 plan of 250MB for your one hour show. An hour-long audio podcast will be in the ball park of 45 MB. Now, if you were to do a video in standard definition then you are going to need about 350MB. So with just one video episode you have gone over you allotted upload for a month. Or in other words Video has more data, each pixel that is on the screen for that 1/26 of a second and takes up space on your hard drive. So Video is very expensive when it comes to hosting.

Videos also take up more space on your audience’s listening device. There for if they get behind their storage on their phone or iPod will start to disappear because your videos are taking up that space. The first place I free up are the unwatched videos that are taking up my precious space. The File size also becomes a factor when people are concerned about their bandwidth consumption. If you are on Verizon or AT&T you are on a tiered plan so it can get expensive if you go over your allotted bandwidth.

These days most people catch up with their podcast episodes when they are doing something else. Whether that is Washing the dishes, Mowing the lawn, or driving to work, your audience is normally doing something else with an audio podcast. They will not be able to listen as easily when there is a video playing. Often people will stop and watch the video when they are done. So unless you have really good content then people are normally not going to “get” to your show because they will have more pressing fires to put out.

When you are creating an audio podcast you realize that the recording is the easy part and for every minute of audio recorded is 4 minutes of other work associated with the show. That includes editing, uploading, show notes and marketing.  Now take that and double it. It becomes a 1:8 Ratio of work and most of it is in the editing.

Alternatives to Doing a video podcast

Youtube Free and is the second largest Search engine on the net. People are very active on Youtube.

Google Hangouts actually ties in to YouTube but at the same time give you the ability record and post at the same time.

Also thanks to the following Reviewers

Meatsnack2345 – *****: Great help in wanting to produce my own podcast

Social Strategy Podcast – *****: This is a great podcast. The intro music alone is worth a listen. Once you’re past that the information’s great and delivered in a way that keeps me engaged. Keep it up and can’t wait to hear more.

Commenters

Thanks to

Curt Nelson
Soulspotter from Soulspotter.com
Jake
Jef

Finally an explination

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