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Monthly Archives: February 2015

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Brainstorming to comeup with a new topic is a critical part of podcastingYou have blown through your 10 starter topics. You have a show due tomorrow. What are you going to talk about? There are ways you can search to conversation topics. You just have to get a little creative at times, while other options are very simple and can wield great results.

Brianstorm with Online community or groups

The idea for this very topic came from a Facebook groups. I I picked up last weeks topic up from a facebook group’s discussion about whether or not you need to have an RSS feed on your website. The topic captured the group so much there was lots of discussions on the topic and subtopics. Your topic is often talked about in some area of the internet. It is just a matter of finding these elusive people.

Don’t just target Facebook Groups, Google plus Communities, and LinkedIn Groups. Look to the different forums that are Centered around your topic, or if you are feeling really retro, you might check out different IRC channels.  You will need an IRC client like mIRC or a web based client like KiwiIRC. There are times that you will find some great discussion on these early day chat rooms.

There are people gathered around the internet and they are talking about your area of expertise. If you spend a little time each day at a couple of these places you will be able glean some great information.

Brainstorm with Google Alerts

Want topics to be sent to your email on a daily basis? Or do you use and RSS reader and you would rather have that infomation appear there as it shows up? Then Google Alerts is a great tool to use. Google Alerts is a service that allows for you to get notifications of different search terms as they are found by Google. So, the moment Google indexes say “Microphones for podcasting” I will get an entry in my RSS reader Feedly and I can see if it is something that is worth looking in to. So, Start searching and turn it into an alert.

Brainstorm with your Guests

If you do interviews on your podcast then many times your guest will give you topic ideas. That you can either bring them back on and grow that relationship even more. Then again they may mention a person who might be of interest to interview. You can also ask your guest at the end of the show name three other people you should interview. Ask, it is quite possibly the most powerful tool when brainstorming. Ask your guest who you think should be interviewed, or what topic you think your audience would like to hear about?

Brainstorm with Your Audience

When it comes to wanting what your audience wants, there is no better source than your audience themselves. Your group has a rare insight into what they want to know and they are coming to your for that knowledge. So, they will tell you what they want many times in direct ways. Your podcast listeners will communicate their desires through email, comments, and phone calls. These may be low hanging fruit but then it may be a trend that you might start to notice and that is where the hidden gems and the power of your community comes into place.

Brainstorm with other people in your genre

Yep look to your competition. Listen to podcasts and read blogs of the same people in your field and topic of discussion. These people will many times bring up great topics just in passing without even thinking of how important it is for your followers.  They could also talk about a great topic and you can then share that information with your audience. Or you can invite that person on to your show and forge a relationship with that thought leader.

Your analytics

What topics are your audience searching for? you might look to using a wordpress plugin like Swiftype. This plugin will actually give your search analytics to what people are searching for on your site along with a better indexing of your articles and show notes. Then there is Google’s analytics. This is the best analytics system available for the whole website. Now Google has turned off the keyword searching in whole but you can still pick out what people are after by seeing what you higher ranking pages happen to show up on your listings.

Social media in general

Try looking and doing searches for different phrases for your topic on Twitter or Google plus. With these floodgates of information moving at a continuous flow there are show ideas always running and you just have to do a search for yoru shows topic. You will find people asking questions making comments sharing articles with show topics.

Google News

Google has many great services and one of the best to show ideas is Google News. You can save different search terms in News and go back and see what is current for that specific topics from day to day.

Free writing

You can also pull up an old trick may bloggers and writers use. Free writing is the process of you just writing and typing for the sake of doing so. As you write you mind actually opens up and wierd thought will come to the surface and with those thoughts hints to different topics can be hidden or even fully exposed to the world.

Use your material as inspiration

Many times while writing I have come to the next topic of discussion by working on another blog post or my shownotes. When writing you will start writng something and realise that it is a bigger topic than you were thinking and instead of spending 30 minutes on this topic you might just use that topic for next week and flesh it out even more

Exercise

If all else fails go for a walk. Get your blood flowing with more oxygen in your blood it is bound to go to your brain and with the increase of oxygenated blood the ideas will increase.

NEWS

BlogTalkRadio Misses the point.

Podcast.place – If you are going to be a consultant please show people that you know what you are talking about.

 

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Only thinking of iTuens is a big mistake for yoru podcast you are leaving out many podcast listenersRecently, there was a kerfuffle on a podcasters group over on Facebook. Basically it was a Podcast award announcement and a member of the group complained about having to have an RSS feed on their site to have a chance to win. That got the ball rolling and rolling it did. Lots of thoughts and opinions were tossed about, toes were stepped on, eyes gouged, at one time I think I saw Rick Flair body slamming someone. Got so bad that the original message was removed. Podcasters, yeah we are a little opinionated.

Yet, this is why looking to groups and online communities are great for finding topics for your particular show. Many times unexpected show ideas crop up much like this. The main topic of this discussion was why you should have a RSS feed on your front page of your site, or you even need a website for your podcast? Both of these tie into each other.

RSS feed in a nutshell is a special file created by your CMS that points news readers to the most current content on your site. This allows for your information to be syndicated to your readers of your blog and this same file format is what allows for podcatchers to see that you have put out a new show and retrieve the show and show notes. It looks like a mess if you try to look at an RSS feed in your browser, and that is because it wasn’t meant to be read by people.

Why Have The RSS Feed

If the file isn’t suppose to be seen by people then why do you want this on your site? Why not just give iTunes your feed and be done with it? This is the discussion. If you look at your statics. you see that the vast majority of your shows are downloaded by some type of Apple product. Be it an iPhone iPad or iPod there is some type of Apple Core Media or iTunes client grabbing your feed. That isn’t the largest mobile device out there. that belongs to Android operating system created and put out by Google. The Android devices out number iOS by a huge number, but only claim a quarter of the downloads of shows. I put a good portion of the blame for this on Google. Yes, they could make it easier for podcasts to be found, they are in the search business. Yet I also put some blame of the podcast producers who only think of iTunes.

There is more to the world than Apple products. I know. I am an Android user and I run into this very problems many times. I find a podcast I want to check out. I search Pocketcasts and pull up nothing. So I then do a search for the shows website. More often than not I find the site and then look for the RSS feed. If I am not able to find it then I go to the podcast page and look there for the RSS feed, and several times I still dont find it. This is where a critical decision is made, How badly do I want to hear this show? If I dont care that much , then my search ends there. If I want to listener to the show pretty badly then I will check to see if it is a WordPress site. When it is then I will try to get the feed by typing in domainname.com/feed/podcast or if that doesn’t work domainname.com/feed. If either of these paths dont work, then they do not want listeners that bad and I will just drop the search. I will go through a lot more work to get a show than your typical person. Most will stop if they can not find it on their Podcast manager search feature.

I have made it a mission that when I find a podcast I would like to listen too and there is no findable RSS feed to educate that person. I try to contact them. Let that show host know of us special cases. Many have responded  some even didn’t realise there was a world outside of iTunes.

This isn’t the only reason either Window phone users their podcasts app actually uses BING and it will only pull up podcasts RSS feeds not the show. so you need to let Bing know how to find your RSS feeds too. RSS feeds are important, they may not look pleasing to you but there is a purpose to that file.  In fact you don’t have a podcast unless you have an RSS Feed. So, have a link somewhere on your homepage the more prominent the better. IF for whatever reason you can’t have it there, then put it on your Podcast shows page.

Podcast Websites

I have heard why do you need to have a website for your show? Well in truth you don’t you can use what is automatically generated by your media host, and it works great especially if you are using a service like Libsyn They create an RSS feed for you automatically. But what do you tell your listeners? How do new people searching for your topic find you? They will find you, but you are not making it easy for them. You are relying on nothing more than word of mouth and happenstance. Where do you want your fans to go so that they are able to get your information? You going to use a Subdomain? that works it is a little more for your to remember. Is that tumblr with or without an ‘E’? Is it Blogger or Blogspot? So, make it easier at least get an address and own a little bit of your brand. You might be surprised as to how many people are actually looking for you.

There are Android users who consume podcasts be mindful of us we are trying to tell the world.

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