Monthly Archives: May 2015
Many times people will have an idea and talk to other people and then run with that plan. This also happens in the world of podcasting also. Many times people will start a show without really knowing who their audience is. Even professionals do it. Here is proof…
The Tidal Flop
The famed rapper Jay Z had an idea. He saw how much money was being given to Spotify Pandora, and even Deezer. These are all streaming services that run on a subscription base. Jay Z also heard the lower quality of this music. If you know any Audiophiles they will go on and on about how horrible the sound quality is of this service and why mp3’s are so terrible. If you want to truly hear music and all the different nuances of the craft of audio engineering you need to have a High dollar system with specs and details that will cause an engineer to stop and scratch his head. Then you can almost see each note as its gorgeous reproduction is birthed in the being from $3000 speakers. Jay Z is an obvious Audio snob, and that is OK. Most podcasters become audio snobs too.
So in a fit of euphoric excitement Jay Z had an idea. He was going to have his own streaming service. This service would serve only the highest of high quality audio, and the cherry on top would be he could then charge a premium price for his service. Great idea! Who doesn’t like to have the best? People buy iPhone because they are the best. People buy Versace because they perceive it to be of high quality and worth their money. People buy the best that they can afford.
Jay Z launch Tidal streaming and it is not doing well It hasn’t been received well and it has not taken off at all. So much so that Jay Z throws a tantrum here recently. Because they will buy iPhones and Nike shoes but they will not buy his service.
Now why do you believe his service failed? Is it because the lack of quality? Is it because he charged too much? No to both. The problem I see is that Jay Z didn’t know his audience. He is used to being around people who can spend 5000 as freely as a fat kid can spend 5 bucks at a candy store. So he is, in a way, out of touch of his audience. Jay Z is roughly worth $550 Million. Yet who is listening to his music? Who is spending $.99 for his MP3’s or even $10 for his album? It is not his friends it is the people who look up to him, i.e. inner city kids, up to middle class kids. Yeah you have some young adults and older, and often the older demographics are also in the lower income brackets. What does this equal out too?
Money! Yes Jay Z fans they may scrimp and save and store away a little money to be able to get the latest Jordan’s that come out, and buy that new iPhone or Apple watch because it is a onetime purchase. That is something that can be saved up. A service where you stream high quality music cost a lot of money something that money doesn’t come out of thin air. It has to be toiled over sweat has to be spilt in order for it to be made. So Money that was diverted for those new Air Jordan’s is then reallocated to the old place after purchase. Since that is the case many people are not able to hold on to a service that is also eating up their data plan like a hungry caterpillar. So Jay Z didn’t understand who is audience was and in doing so he has to blame someone who is not his audience.
The Power of your Audience
So what is this long sad tale of the woes of Jay Z about? Know you audience. Picture your audience in your head or if you can find a picture that best represents that person then put it up where you can see it when you are recording. Know who your audience is. What their problems are about. Their problems may not be your problems so you may be going on a tract that is not helping your audience and there for your show is not growing like you want. Listen to your audience and answer their calls. Help them out let your audience know that you are there for them, and they will be more willing to spend that money on you instead of a Starbucks coffee. Provide value that your audience members can afford. Many times if you over sell they will find a way to repay you for all the value you deliver. Know you audience understand your audience, and these people will happily move mountains for you.
Social Media Tips
This is a new section that is going to appear in each week. I will talk about tips and tricks to help you fully engage your audience and help them get to know you. Twitter is the topic chosen because most podcasters have a Twitter account but some are just learning about twitter. They have been Facebook for a long while and just now starting to wade into the often confusing torrent of posts known as Twitter.
More Celebrities starting podcasts Jerry Springer is starting a show called “Tales, Tunes and Tomfoolery” it is on his site. So, I will be signing up to see what dreg of society he pulls up here, or maybe he is going to be different.
A website is your home on the internet. It is also your online store front. People who visit our site are attracted to some of the bright and shiny things that are on our pages. Yet there are also Portions of your site that are not seen by a single person unless they look at the source and wonder, “How did they do that?” Often many WordPress plugins are not so much visible as they are being evident because of their particular task. There are several plugins that almost required installs and then there are those that are needed in a case by case basis.
Advanced Image Styles – There was a time that WordPress had a few advanced features when it came to styling of your images you placed in your blog post. A few updates ago Automatic took that feature out and thanks to Dave Jackson mentioning the same problem on School of Podcasting. I use this plugin for one reason I can add a buffer space around one side of my image or around all four sides of an image. Custom CSS attributes and link attributes can be set for each individual image.
Akismet – The Spam buster! If you have a WordPress blog then you have spam. Spammers know what file on your site, they need to hit to send out poorly worded, misspelt, links to questionable websites. A great way to keep these bot comments from seeing the light if the day is to use the Akismet plugin. There is no downloading needed. This Plug in comes installed already by Automatic. All you have to do is activate it and get an API key over at the Akismet website. You can use this for one email address for free. It is worth paying for. This plugin will drive the amount of time spent double checking a comment that sounds kind of fishy by instantly knowing if it is fishy and removing it.
Blubrry PowerPress – At first there was PodPress and the developer of this plugin gave up and just left it to fend for itself. Shortly after a WordPress update, The Plugin was mortally wounded and dying. This could have been the end of this once great plugin. Yet, it was found by Blubrry was revived and improved. To the point that it is now the most popular podcasting plugin in the WordPress Plugin repository! HAZAA! Yea the story of PowerPress is just about that epic, and is improving with each update.
In all seriousness this plug in is does all you could need to be able to submit your podcast feed to iTunes. PowerPress adds the needed iTunes tags to a podcast specific feed so your RSS feed doesn’t get too big with all of the non-podcast blog posts you my add to your site. This plugin also give you a player to place in your show notes post to help people discovering your site to be able to listen and enjoy your content.
CryptX – You want it to be easy for your fans to be able to contact you. Yet, you also don’t want your inbox full of Canadian drug spam. So how do you keep your email address visible while at the same time not opening up to the spambots? CryptX is that solution. Though the magic of their programing. You can type out your real email address and bots will only see garbled gunk. So your audience may see firstname.lastname@example.org but you will not get extra notices that there are Hot Russian Brides looking for you. Which honestly who believe that?
Google Analytics by Yoast – Setting up Google analytics can be a little daunting if you do not know how to navigate the editor in WordPress. Where should you put your Analytics code? This plug in does all the hard work for you. Just enter your analytics id, which is the UA-XXXXXXXXXX code and then if the desire hit you and you don’t want to show up in your own analytics you can set it so that Admins do not register on your analytics.
Google Analytics Dashboard – another little plugin by Yoast and this adds the Analytics graph to your admin dashboard. Simple and sweet
JM Twitter Cards – Twitter has a great feature called twitter cards and this plugin helps you get your twitter card all setup so that they work the way they need to. You still have to setup everything that is needed to be set up on Twitters side but all the settings that you have to do one your side are handled by this plugin. You can validate that all is good or if there is a problem. It will add the required rules for Twitters bots to the Robots.txt file. It even has deep linking for your iPhone, iPad, and android apps.
Little Hippo (Makes your BIG job small) – One of the most over looked SEO elements are your images. Often there may be a title but it is not long enough or the Alt tag was forgotten. Little Hippo will help you correct these little SEO problems in one centralized area. If your description is a little short. You will get a notice. The first time you set it up you may be there for a while because you didn’t realize how many elements were forgotten. Well at least I was
Pretty Link Lite – This isn’t just for podcasters and redirecting to your podcast episode. This valuable redirection plugin helps in anytime you need to redirect a URL to a different location, whether it is on your site or to a different site. Pretty Link is invaluable
Use Google Libraries – There are lots of JS files on your WordPress site. And having to download these files each time can take a while. For your listener it may seem like an eternity. Each download also takes up valuable resources on your host. The best way to fix the problem is allow someone else host the common JS files. And why not just let the largest website in the world with the best Content Distribution Network send out those files? That is the Google Libraries and this plugin will help shave a few seconds off of your site.
WordPress SEO – Maximize your SEO and get tips and hints on how your SEO is working with a particular keyword. For each post
WP-DBManager – Back your database up and clean it up with this plugin
Append Link on Copy – There are website scrapers like Buzzfeed that will just take portions of your site and repurpose it for their needs. This will help credit your work for your site.
As Heard On – If you are often interviewed this is a great way to pay back the favor and show people other shows you have been on. This plug in is created by Dustin Hartzler of your Website engineer podcast
Better Click To Tweet – Great plug in for adding a clickable link for people to tweet a little quote from your
Better Writing – Having people being able to understand what they are reading is always a good thing. This plugin puts a widget on the sidebar of the post you are righting and lets you know if you are writing is being understood by using Flesch-Kincaid Reading Ease test. It produces a little dial that grades your post as you go.
Broken Link Checker – Sites come and go and broken links are bad for your SEO. It is good to have a process tell you if a link is good or bad so you can correct the problem quickly before Google sees it and reacts. This Plugin will email you a notice of any broken links found
Jetpack – yes a bit of a resource hog but there are a couple of good plugins in this one plugin the protect and Spelling and grammar checker are the reasons I use this plugin
Revision Control – WordPress backs up your revisions and can, after a while get a little unwieldy Revision control fixes this with the ability to lock revisions to how ever many you want.
My Shortcodes – Shortcodes are great when you figure out how easy they are. They make repeated entries like the Review the show action at the bottom of this page. Is a shortcode.
Official StatCounter Plugin – I like to have a secondary view of what my site is doing many times I will be able to get extra info or come to understand information a little better be suing a second analytics program I have chosen to use StatCounter small and as through as Google Analytics
PopupAlly – I was not one for popups for a long time but I have come to understand the power they have. As you may have noticed the pop up that shows on the site when you go to a particular page. Or when you try to leave. This is the results of this plug in. It ties into the Mailchimp and Awebber nicely
Related Posts – SEO wise you want links to your content. And this plugin links to content that is related to your posts. Now the reason that it is not in the recommended list is that it give suggested links in you post to sites outside of website.
Simple Share Buttons Adder – Social sharing is needed in today’s websites and this plug in is simple as it claims.
Smart Youtube PRO – I like this plugin because of the options it provides
Social Media Feather – Allows for links to your social media sites to be displayed at the top and bottom of your posts
Starbox – the Author Box for Humans – Microdata is needed also for SEO and Starbox adds the needed microdata to your posts for your author information.
Swiftype Search – custom search feature and allows for analytics as to what people are searching to be reviewed so you can cater to your audience’s needs
WordPress Editorial Calendar – When are you wanting that post to be published? This plugin gives you a calendar view of all posts and when they are going live. So you are able to choose what post should be released. By using an easy drag and drop feature.
Sites to use
What WP theme is that? – Often used to find out what plugin is being used on a site.
Google Webmaster Tools – helps with different problems you may be facing on your website
Google Analytics – This is a must have the information that is given is invaluable.