Now you have your hosting and domain name set up. You have your equipment ordered and it is on its way. So, this week we are going to talk about getting your site setup and running. For a podcast, you need a couple things to get the show on the road. You need a Content Management System (CMS), and a way to let people and directories know that you have a new episode out. It may sound scary and be getting more technical than you are comfortable with but just stay strong and remember Discomfort is your mind telling you that you are learning. So Just grind through it I know you can. So,When you are ready…
First things first and you have to have a place to enter the show notes and make your website look good for your visitors. This is your home after all, and you want to show off a little bit. So you need a Content Management system or CMS. Easy easy easy Now don’t get worries I am purposely using the big technical word just so you will know it if it comes up again. The best CMS to use is a Blog, and the blogging software I recommend is WordPress. There are eight reason to use WordPress
It is Free
For being one of the most used pieces of blogging software WordPress is also perfectly priced. It is Free and that is it. Free! You can not get any less expensive than that. Talk about a bang for your buck! This is an incredible platform. The versatility of WordPress is astounding many main stream sites use WordPress as their platform. Like who?
- Wall Street Journal
- Readers Digest
- Bill Cosby
- MSNBC TV
- BBC America
- The Rolling Stones
These are a mere scant of a fraction of the sites that utilize this CMS. Don’t think because it is a free open sourced piece of software that it is buggy or not worth your time because if these guys use it then why not you?
Easy to use
WordPress is one of the easiest blogging software to use everything is laid out in front of you when you are logged in you can tell where your posts are, your pages, and all of the other bits of information you will need as you become more familiar with WordPress. When you are entering text you will see that the most common items are available to format you show notes to the way you would like. When I say easy I mean easy. The ease of use is one of the reasons I switched from Joomla to WordPress. And the ease is from installation to putting up your different posts.
when you are setting up your site, you always want to keep SEO in mind. SEO is making your site easy for a Search Engine to read. Word press starts out of the box pretty easy for a search engine to see and understand but when you add a simple plugin like SEO by Yoast or All in one SEO and all of a sudden the mystery of SEO is lifted just enough for you to understand. Thes plugins point out different SEO points that help you get better rankings on Google Yahoo and Bing.
If you are using WordPress and going to podcast then the plugin you will want to use is Power press. This little plugin is your secret sauce. PowerPress is created by Raw Voice a podcast group that is helping podcasting become more mainstream. PowerPress helps your podcast become iTunes complaint pretty much automatically There are some settings you have to make but they are pretty much self explanatory and easy to understand. You are
Plugins for WordPress are the little subprograms you can install on WordPress to customize your site without having to know any coding. As the saying goes there is an App for that, there is an Plugin for that. These plug ins will do everything from behind the scenes stuff to shopping carts. You want it there is a good chance you will find it. If not you can sometimes find a person who will be able to create one for the right price.
These are the clothes you site wears. You can all of those sites look so differently while still using the same underlining software. Themes can be free bit if you want more customized layout you can pay for one or design it yourself. There are programs like Artisteer that can help you get a basic layout with some pretty good customizations. If Artisteer is too rich for the pocket book then you can look for a theme from places like Studio Press or ThemeForest. And if these are to high then you can look at the themes available for free on the WordPress site. You are likely to find something that you will like.
Control Over the Site
You can add many more plugins you your site when you use the full self hosted WordPress software. If you try to use any other place like Blogger or WordPress.com your themes are limited, and you are not able to place any plugin you see fit. These are very limited.
This community of programmers website designers and other users of WordPress come together to make a great support group. If your new or you were one of the first WordPress adopters there is someone here who can and will help you out with what ever problem you are running into. If it is a particular plug in that is causing you angst then don’t sweat too bad. The plugin have their own support groups too.
You can use any of a vast assortment of different options to post your podcast up. You could create your own or use a CMS like Joomla or WordPress. WordPress is by far the easiest to use and with WordPress being used by so many big name sites it stands to reason that it is safe and dependable. The Plugins are numerous as are the themes. Find what you like and use PowerPress and you will have the ideal foundation for your podcast success.