There is one thing as a podcaster you will hear from other podcasters and that is,
I am going to be authentic and real
There are two reasons as to why a podcast host would even say this? They are not being authentic and that host is trying to cover up a feeling of guilt. If you are trying to cover up the fact that you are doing something that is not real. I hear that phrase and I wonder what that host is trying to hide. Why do they feel that they are not being authentic?
Then there to the context of I don’t want to edit. I just want to keep it real. Well, on this angle that needs to be addressed. There are three items that are important to being authentic.
When your show is being recorded most folks are not recording in a professional recording booth. Instead they are recording in their bedroom, livingroom, in a basement beside the water heater, or at best in a closet. When recording in one of these uncontrolled environments is you get weird noises, parts of conversations going on in the background. When recording in these conditions it is normal and almost expected in a podcast. Yet there are times that podcasters will go off and drop a book or knock over their microphone. Often heard after that is I am going to leave that in because I am going to be “authentic”.
OK that is fair that is a way to be authentic true but look at you blog post. or an email you are writing. Did you spell check? Did you grammar check? Did you look to see if you put the right email address? If and when you found mistakes did you not remove those mistakes? So, Are you not being real in your emails to your fans since you didn’t leave those real life moments in? Or are you just being professional and courteous to your reader for not making them have to figure out what you are talking about?
Authentic Courtesies to the listeners
The same courtesies go to the listeners. They don’t need to hear every “um” or “You know” that is being said, often those comments, start to get old and worn out. If it is doing too much there might be a drinking game created out of the repetitions and crutches and we dont want our listeners driving drunk. Listeners are hard enough to come by we don’t need them killed.
With all kidding aside, a podcaster is not being fake or non-authentic to himself or to their listeners because the show was edited to remove SOME of the verbal crutches used. At the same time do not, remove all the verbal crutches in your recording. That starts to sound fake and unnatural when all the “Umms” are removed.
Authentically care for the show
For this I want to use a little different example. There is a sub-group of American males that like to take a typical pick up, and modify it. They raise it up but huge tires on, and them find a large mud area and go, “Muddin”. It is great! Lots of fun you and the pickup get absolutely filthy covered in mud and goop and you laugh the whole time. Yet when it is done you can be authentic show the world that this pick up went muddin and leave all the mud on the pick up and try to see through a dirty windshield. Leaving the pick up muddy also allows the natural chemicals in the dirt eat at your paint job and cause other problems when left on. So, after all the fun most guys then go and wash the truck so that it looks good for the gals they are going to drive around town.
So, is that fun-loving red-blooded muddy american guy inauthentic for washing his truck? No, He is taking his girlfriend in mind by cleaning it up. That guy cares about his pickup. The same as you should care about your podcast. Editing is always needed, even if it is just to remove the silence from the coffee kicking in and running to the bathroom.
Be authentic in your thoughts opinions, and views. Yet, when it comes to editing there is no deviation from the image of being authentic. No one will call fake for editing the microphone stand falling over, in fact your audience wont even know.
NPR has their own directory
Sarah Koenig is giving closing keynote at Podcast Movement
There was an update to Powerpress 6 to 6.0.1 The changes made are mostly backend stuff. Like CSS and PHP scripting. I also noticed that there was a change in the iTunes link so instead of itpc it now directs to the itunes page. There is also a change to an Android podcast Manager, Podcast Republic that allows the RSS feed be easier to find. This way it is easier for android users to subscribe to shows.
With a podcast, you want people to be able to find your show. One of the best and essential directories you want to have your show listed in, is iTunes. Now you can just put your information into the iTunes or you can enter the needed information the correct way and increase you chances of being found when a person searches for a show or your topic.
How to set up
Start off with a good foundation. This is the your setup on your blog. If you are using WordPress then more than likely you will be using the PowerPress plugin. If you are using Tumblr or another free blogging service then you are probably using FeedBurner to tag your feed. In both you want to make use that you have plenty of keywords in your show title, tagline, and description. There are these three place you can place your keywords and help your show appear before more potential audience members. Yet, Dont do “Keyword Stuffing” and it is evident when a person is keyword stuffing. Keyword stuffing is when a person tries to place as many keywords as they possibly can into each field. So, do not go overboard on the keyword use your key words and put them into proper sentences. That actually turns me off from a podcast when I see “Super Mega Social Media Podcast | podcast social media Facebook twitter Google plus weedeater lawn care hot russian chicks” I see something like that, I get the red flag that the podcast host may not know all that they are talking about and are just looking to garner hits and sell you something.
So, You might want to use something more along the lines of “Super Mega Social Media Podcast | We are the Experts on all Social Media platforms.” With a Tag line of “Keep up with Social Media Jones” And keep that up with the description. Tell a story in your description. Remember, you are selling here, you are giving your pitch to the listener as to why they should listen to your podcast. So, explain who, what and why. If need be, get inspiration from your about page.
Where do you put the Title, description, and all that jazz?
So, where do you put these magical settings? That will be in one of two places. Depending on which tagging service you are using, PowerPress or Feed Burner.
For PowerPress users you settings will be in the PowerPress menu in your Admin Settings. In PowerPress you will see a tab at the top that is labeled iTunes, and we will also be doing some edits in the Feeds tab. First the Feeds Tab. In this tab we are going to the “Feeds Settings” and the two fields that need to be edited are the Feed Title and the Feed Description. The Title is your show title for example my iTunes title is currently
“Podcast Dojo | Learn how to podcast like a master by understanding podcasting techniques, podcasting equipment and social media”
It has the keywords I want in there without it being spammy, that is because it is worked into an actual sentence. The Description here is a lot of the same
Podcasting is exploding! It seems that everyone is starting a podcast. Yet, many people end up doing it wrong. They follow sales pitchy blog posts about how to start a podcast in 4 easy steps only to find out that the “easy steps” have enormous gaps that are missing critical details. These details that can block you from your audience. I am glad you have the podcasting bug and there is a LOT of information that you need to know as you learn to podcast, but that information is not difficult to learn. This show will help you plan out your show, build your audience, and explain the power of podcasting. While talking about podcasting tips, and podcasting strategy. I desire nothing more than to help you realise that this is a new medium, that is different from any other medium out there because you will have an amazing relationship with someone who WANTS to listen to you.
The keywords I want people to find me with are found in this description like Starting a podcast, how to start a podcast, and learn to podcast. Now the reason that these are phrases instead of keywords like social media, or podcasting equipment. That is because, long form searches are becoming more and more popular. People want to search more by phrases and as iTunes improves their search algorithm I see it going to a more phrase based search. While at the same time iTunes still does most of it searches by actual keywords. There for you want to make sure that you do have those keywords into the description and title.
The next tab is the iTunes tab and this tab you want to make sure you get this filled out properly because it can cost you some listeners. Since this is the case Lets go over each field starting from the top down.
- iTunes Subscription URL – This is the URL that you are given when you are accepted into iTunes. It typically look like https://itunes.apple.com/us/podcast/name-of-your-show/id000000000 If you have lost that URL, don’t worry go into iTunes and search the store for your show. once you find it and you go to your in-store page right-click (For Windows users) and choose “Copy URL”. That is the URL you will need. Paste the URL into this field and remove the “?mt=2” at the very end you really don’t need it.
- iTunes Program Subtitle – This is your Tag line another good place to insert some good keyword rich description
- iTunes Program Summary – More space for Keywords but just don’t get spammy about it. Again make sure it fits our podcast and the keywords are actual parts of the sentence.
- iTunes Episode Summary – Leave “Optimize iTunes Summary from Blog Posts” unchecked
- iTunes Program Keywords – Here you are limited to 12 keywords separated by commas. So, choose the best 12 keyword you can think of. and if you think of a better on you can always trade out a lesser keyword for the better keyword
- iTunes Category – This is the genre of your show. what category does your show fit into, and choose the most specific. We know your show is a podcast so unless it deals with podcasting do not put it in the podcasting category.
- iTunes Category 2 – Another category your podcast would fit into
- iTunes Category 3 – Rinse and repeat with another category your show would fit into.
- iTunes Explicit – If you use lots of blue words in each podcast episode. You will need to choose the explicit tag. If you make an effort to not have any swearing, in your show, then I would use the Clean tag
- iTunes Talent Name – This is your name.
- iTunes Email – This is the email address you can be reached at and is required
- iTunes New Feed URL – You will only use this if you are changing your RSS feed
Next you will need to go to the tab Art Work.
- iTunes Image – This image should be your album art at 1400 X 1400 pixels place the URL that the image can be found at
- iTunes Episode Image – this is if you have episode specific images you are wanting to use.
- RSS2 Image – again use your album art but keep it at 300 x 300 even though the info on the settings says you can use your iTunes album art. Not the best because 1400 x 1400 is huge and when you view your feed in a rss rendering it will take up your whole screen and force your listeners to have to scroll down a ways before they see your episodes.
Be Yourself! This is actually a node to the previous episode On personal branding and how people can tell a fake. There is an article that is talking about how the rapper Eminem has just rocketed out of the gates with his new album while Lady Gaga’s newest release fizzled and is laying spent in the gutter. The reason is because people don’t really like fake people. There is a quote from the article that sums it up.
“…his instant commercial triumph demonstrates the readiness of a discerning world public to respond to power and passion of voice rather than to manipulative gimmicks or exhibitionistic stunts.” – The Sunday Times
Or in other words if you are authentic and your show displays your passion, people will can not help themselves but be attracted. People like passion, that is what draws them to your show.
Now many people who use iTunes they there is a small flaw with how iTunes is set up. trying to find all of the comments to your show is cumbersome. you have to scroll down to the bottom click the flag and change to another country to see if there are any comments listed. One guy saw this problem and took action and created Comment cast. it took all of the comments and ratings and put them all together in one place so that it was easy to find. Except it was Mac only so us windows users were still left to the hard way of gathering comments. That is till now. The makers of Comment cast are dropping commentcast and starting up a web app called Reviewcast.io and this is the solution for everybody. you will be able to get your last 25 comments emails to you for free for now, no mater what OS you use.
Editing the audio
You have the first show wrapped. It is time to run that podcast through your audio editing software. In this case we are going to use audacity. mainly it is free and also it is because it is the podcast editing software I know.
Set up Audacity
Download Audacity and install the program. Just choose the default location when installing if there are any personal choices you make they may, but not likely, change the lay out to your version of Audacity.
Download and install Chris Dynamic compressor. you can download it from The Audacity to Podcast and follow the directions on this page.
after installing go to the top of the screen and choose Edit -> Preferences
There are a few places in the preferences you want to make sure you have set
What is sample rate and why do I need to set it to 44.1KHz?
The Sample rate is often looked at as the Frame Rate in videos. The higher the sample rate the smother and better the
Create a project file
The Project file is a file that has all the “Normal” Intro’s outro’s and sound effects already added to Audcity so when you open it up you will be able to save some time with hunting these files down and loading them into Audacity. Just import your show’s episodic information. Do some processing of your audio and export it. So what is the my work flow?
Podcast Dojo’s workflow
First line up the tracks where you want them to be.
- I will first line the bumper
- Then Line up the Intro song to at the very end of the Bumper.
- Position the closer so that it starts about two minutes before the end of the show.
- Add the Hayrolling Podcast Network closer.
Run noise remover
Run Chris dynamic compressor with the settings of
- Compress Ration of 0.85
- Compression hardness 0.5
- Floor -32.0
- Noise Gate fall off 2.0
- Max amplitude 0.95
Zoom out and see if there are any large noticeable areas of dead space or no sound. This is places that are larger than your typical pregnant pause. If there are a lot of spaces in the recording I will use truncate silence
I then Normalize reduce the tracks to mono listen through everything once to make sure things are flowing good at the opening and the closing. I then export in to a 16-bit wav file.
What do you call your file?
Good naming convention to use is initials for your show then episode so Podcast Dojo file for this episode is PDJ009.wav dont put a space or any symbols other than the underscore or hyphen. This can cause an assortment of problems with downloads and rss streams.
Now if you haven’t used iTunes to convert a podcast before there are a few small changes you want to do before you convert you wav file.
Go to the Preferences and under the General Tab you will see the Import CD section click the button for “Import settings”
I then open iTunes drag and drop the show into the playlist and right click and choose convert to MP3
Edit preferences and choose For Import using: MP3 Encoder
Setting Choose Custom from the drop down.
This will bring up “stereo bit rate” Choose 128 kbps
Make sure the Veriable Bit Rate (VBR) is unchecked
Sample Rate is 44,100 kHz
Close those windows and you are set
Drag and drop the Wav file to a play list you have created. right click on the file in the Playlist and choose convert to MP3. with in a few short moments yor file will be converted and ready to be uploaded.
Upload the file to your media server and then when finished enter the url into your Podcast Episode box click verify and you are able to publick or set the schedule for the episode to air and you are set.
That is as long as you have done your show notes.
Tip of the week
If your file size is too big check to make sure you are not encoding in stereo if you are you can cut your file size in half