With a podcast, you want people to be able to find your show. One of the best and essential directories you want to have your show listed in, is iTunes. Now you can just put your information into the iTunes or you can enter the needed information the correct way and increase you chances of being found when a person searches for a show or your topic.
How to set up
Start off with a good foundation. This is the your setup on your blog. If you are using WordPress then more than likely you will be using the PowerPress plugin. If you are using Tumblr or another free blogging service then you are probably using FeedBurner to tag your feed. In both you want to make use that you have plenty of keywords in your show title, tagline, and description. There are these three place you can place your keywords and help your show appear before more potential audience members. Yet, Dont do “Keyword Stuffing” and it is evident when a person is keyword stuffing. Keyword stuffing is when a person tries to place as many keywords as they possibly can into each field. So, do not go overboard on the keyword use your key words and put them into proper sentences. That actually turns me off from a podcast when I see “Super Mega Social Media Podcast | podcast social media Facebook twitter Google plus weedeater lawn care hot russian chicks” I see something like that, I get the red flag that the podcast host may not know all that they are talking about and are just looking to garner hits and sell you something.
So, You might want to use something more along the lines of “Super Mega Social Media Podcast | We are the Experts on all Social Media platforms.” With a Tag line of “Keep up with Social Media Jones” And keep that up with the description. Tell a story in your description. Remember, you are selling here, you are giving your pitch to the listener as to why they should listen to your podcast. So, explain who, what and why. If need be, get inspiration from your about page.
Where do you put the Title, description, and all that jazz?
So, where do you put these magical settings? That will be in one of two places. Depending on which tagging service you are using, PowerPress or Feed Burner.
For PowerPress users you settings will be in the PowerPress menu in your Admin Settings. In PowerPress you will see a tab at the top that is labeled iTunes, and we will also be doing some edits in the Feeds tab. First the Feeds Tab. In this tab we are going to the “Feeds Settings” and the two fields that need to be edited are the Feed Title and the Feed Description. The Title is your show title for example my iTunes title is currently
“Podcast Dojo | Learn how to podcast like a master by understanding podcasting techniques, podcasting equipment and social media”
It has the keywords I want in there without it being spammy, that is because it is worked into an actual sentence. The Description here is a lot of the same
Podcasting is exploding! It seems that everyone is starting a podcast. Yet, many people end up doing it wrong. They follow sales pitchy blog posts about how to start a podcast in 4 easy steps only to find out that the “easy steps” have enormous gaps that are missing critical details. These details that can block you from your audience. I am glad you have the podcasting bug and there is a LOT of information that you need to know as you learn to podcast, but that information is not difficult to learn. This show will help you plan out your show, build your audience, and explain the power of podcasting. While talking about podcasting tips, and podcasting strategy. I desire nothing more than to help you realise that this is a new medium, that is different from any other medium out there because you will have an amazing relationship with someone who WANTS to listen to you.
The keywords I want people to find me with are found in this description like Starting a podcast, how to start a podcast, and learn to podcast. Now the reason that these are phrases instead of keywords like social media, or podcasting equipment. That is because, long form searches are becoming more and more popular. People want to search more by phrases and as iTunes improves their search algorithm I see it going to a more phrase based search. While at the same time iTunes still does most of it searches by actual keywords. There for you want to make sure that you do have those keywords into the description and title.
The next tab is the iTunes tab and this tab you want to make sure you get this filled out properly because it can cost you some listeners. Since this is the case Lets go over each field starting from the top down.
- iTunes Subscription URL – This is the URL that you are given when you are accepted into iTunes. It typically look like https://itunes.apple.com/us/podcast/name-of-your-show/id000000000 If you have lost that URL, don’t worry go into iTunes and search the store for your show. once you find it and you go to your in-store page right-click (For Windows users) and choose “Copy URL”. That is the URL you will need. Paste the URL into this field and remove the “?mt=2” at the very end you really don’t need it.
- iTunes Program Subtitle – This is your Tag line another good place to insert some good keyword rich description
- iTunes Program Summary – More space for Keywords but just don’t get spammy about it. Again make sure it fits our podcast and the keywords are actual parts of the sentence.
- iTunes Episode Summary – Leave “Optimize iTunes Summary from Blog Posts” unchecked
- iTunes Program Keywords – Here you are limited to 12 keywords separated by commas. So, choose the best 12 keyword you can think of. and if you think of a better on you can always trade out a lesser keyword for the better keyword
- iTunes Category – This is the genre of your show. what category does your show fit into, and choose the most specific. We know your show is a podcast so unless it deals with podcasting do not put it in the podcasting category.
- iTunes Category 2 – Another category your podcast would fit into
- iTunes Category 3 – Rinse and repeat with another category your show would fit into.
- iTunes Explicit – If you use lots of blue words in each podcast episode. You will need to choose the explicit tag. If you make an effort to not have any swearing, in your show, then I would use the Clean tag
- iTunes Talent Name – This is your name.
- iTunes Email – This is the email address you can be reached at and is required
- iTunes New Feed URL – You will only use this if you are changing your RSS feed
Next you will need to go to the tab Art Work.
- iTunes Image – This image should be your album art at 1400 X 1400 pixels place the URL that the image can be found at
- iTunes Episode Image – this is if you have episode specific images you are wanting to use.
- RSS2 Image – again use your album art but keep it at 300 x 300 even though the info on the settings says you can use your iTunes album art. Not the best because 1400 x 1400 is huge and when you view your feed in a rss rendering it will take up your whole screen and force your listeners to have to scroll down a ways before they see your episodes.
Be Yourself! This is actually a node to the previous episode On personal branding and how people can tell a fake. There is an article that is talking about how the rapper Eminem has just rocketed out of the gates with his new album while Lady Gaga’s newest release fizzled and is laying spent in the gutter. The reason is because people don’t really like fake people. There is a quote from the article that sums it up.
“…his instant commercial triumph demonstrates the readiness of a discerning world public to respond to power and passion of voice rather than to manipulative gimmicks or exhibitionistic stunts.” – The Sunday Times
Or in other words if you are authentic and your show displays your passion, people will can not help themselves but be attracted. People like passion, that is what draws them to your show.
Now many people who use iTunes they there is a small flaw with how iTunes is set up. trying to find all of the comments to your show is cumbersome. you have to scroll down to the bottom click the flag and change to another country to see if there are any comments listed. One guy saw this problem and took action and created Comment cast. it took all of the comments and ratings and put them all together in one place so that it was easy to find. Except it was Mac only so us windows users were still left to the hard way of gathering comments. That is till now. The makers of Comment cast are dropping commentcast and starting up a web app called Reviewcast.io and this is the solution for everybody. you will be able to get your last 25 comments emails to you for free for now, no mater what OS you use.
Wheew! After hours of frustration and listening to your own voice. You have your show finished. You have converted the raw audio to a MP3 format, have your intro music and outro music set just where you want it. So, how to you get it you your listeners?
That is the objective for this week. How to make your show accessible to the world. the key is with a little three letter word that now one really knows what it means, Mystery key is called RSS. Most people think it means Really Simple Syndication and others say it is Rich Site Summary or RDF Site Summary. The name is not important other than knowing that it is called RSS. because most Podcast directories will ask for your RSS “feed”.
What is an RSS feed?
According to Wikipedia,
RSS uses a family of standard web feed formats to publish frequently updated information: Blog Entries, News Headlines, Audio, Video. An RSS document (called a “feed””web feed”, or “channel”) includes full or summarized text, and metadata, like publishing date and authors name
In other words it is a file that acts as the town crier for your website. When your site is updated the people who are subscribed to your feed are notified of the update and they can get your information without having to go to the web site repeatedly. The different directories that your podcast is going to be listed on they want to be told when there is a update to your podcast.
There is a lot of information that is in the RSS feed you will not find useful, most of it helps to categorize and sort the information out so that it becomes easier for you to read in your news reader, or your Podcatcher. Yet if you look and are able to understand what you are looking for, you can see some particular information. Like the name of your show, some tags used for iTunes, Location of the MP3 files and much more. For all of this work correctly you will need to validate
Validating your feed
Validating your feed is the easiest way to determine that your RSS feed to going to be read by all the different directories. There are times that the feed will get messed up and cant be read by iTunes or some other directory.Often the cause of problems is using Microsoft word as your editor. This works great for finding misspelled words but not so good for Feeds. this is because of the hidden characters that Word and some other word processors. These are normally associated with the grammatical characters that are used. Word is not the only culprit, the glorious plugin will at times cause problems with other plugins or incompatibilities that affect the WordPress feed. So if you are using Microsoft Word to edit your show notes then after you release the show you will want to check your Feed. Also, Check it if you have recently installed a new plug in. Best way to verify that your feed is good. Use the Feed Validator
Feed Burner – Should you use it?
Now a few years ago the majority of podcasters used a service from Google called Feed burner. This service is an RSS redirector that helped bloggers and podcasters find out how many people were subscribed to their site in very broad and inaccurate terms. The subscriber amount was never very accurate but Feed burner does offer a good bit of help especially if you are going the free route.
A camp divided
There are two sets of podcasters those who are using feed burner and those who did but are now leery of Google and worried about the search engine closing a very valuable service that bloggers and podcasters both use.
Lets first look at the against camp. These people have seen Google recently close some very popular and valuable services. For instance there is Google Reader which was very popular with the bloggers and podcasters because The reader was the source of the news and topics. Yet Google closed this service earlier this year. The reasons are up for debate but either way the shuttering made many people who use feed burner very nervous and have stopped using Feed Burner.
Then there are people who see the closing as something that was needed and was expected., though they do not believe that Feed Burner is in any danger of being closed this year or next, due to the fact that there are so many bloggers that use Feed Burner it would not be wise for Google to close. Yet in the same breath I will refer back to Google Reader. So, it is really at your discretion as to use Feed Burner. You can use it if you like but just know you might one day find your feed gone.
The most important Directories you should submit to.
Apple iTunes – This is the 800 pound gorilla in the podcasting community. They are the first to have a widely accepted podcast directory that followed on the popularity of the iPod and iPhone. Besides being just the directory for iTunes it’s API’s are allow it to be the directory of several podcatchers, iOS and Android.
Zune – This may seem a little odd to have a somewhat dead MP3 player’s directory as an essential. This is because The Zune market place is not just for the old Zune but it is also being converted to the Xbox market place. At the moment the only place that still is using the podcasts is the Zune software but it is still very active in curating thanks to Rob Greenly.
Blackberry – This the podcast directory for blackberry phones and is still used by the remaining phone users
Stitcher – Streaming audio app that is growing in popularity and is now being implemented into cars.
Two Thumbs up – made by the same guy who did Podcast pickle so he has been in podcasting for quite a long time.
Common feed problems
Feed will not validate
This is probably the biggest problem podcasters run into. They run their podcast feed through the feed Validator and it comes up saying that it is invalid. Why?
plug in – This is normally the problem when trouble shooting the issue it is best to deactivate all your plug ins except the Power Press and run the validator. if it work, Great! Keep turning on the other plug-ins and revalidating the feed each time till you find the problem plug-in. if not then it could be one of the other issues
Edited with Microsoft word – If you wrote your podcast show notes with Microsoft word then take your show notes and copy and paste them into WordPad then recopy the notes from Word pad and paste them into Word press. More than likely you have some of Microsoft’s special hidden characters in your notes and they are confusing the validator.
Themes – I have only had this happen once and it was an experimental theme I cam across so very very rare that this could be the cause but it has happened before.
Other ways tell our audience of your show
Mailing list – If you have a mailing list this is great! you have an audience and they will help you be noticed in the new and noteworthy section. If you are starting your show with out a web presence like yours truly! then it will take a little more work and determination. Yet, still create a mailing list. This will become invaluable when you start to expand.
How else to find your audience
Use other directories
Go to your audience. If you are doing a podcast about weight loss or health then think where you can find those people like a gym and go talk to these people but don’t sell to them. For this show I go to a lot of forums that talk about podcasting. I go to other social media sites, like Google Plus, Facebook, LinkedIn, and the like and talk to people who are having different problems. So, now it is time to go find your audience and inform them about your show with out selling to them.
Forums are great in a number of ways one you can meet your audience. You get to know what they like and don’t like. But you also get great topics for your show by listening to what your audience is talking about. This gives you a great opportunity to show your expertise. Word of caution, you have to be careful with how and when you mention your show. Have a link in your signature if the forum allows for it but don’t just start throwing your links around you will be marked as a spammer and kicked even banned. Remember this is a community and you need to prove that you have value in this community before you try to sell them on your goods, and you shouldn’t have to try to sell to them they will come to you if you provide enough of a good service.
News of the Week
As thought there was plenty of evidence put forward that podcasting cant be patented. Unlike what Personal Audio LLC was trying to do while extorting money from popular podcasters. on October 16 the Electronic Frontier Foundation issued a formal challenge to the patent held by Personal Audio LLC. with bits of proof that Personal Audio not only doesn’t create a podcast but also podcasts were being created before the U.S. Patent No. 8,112,504 was filed. EFF uses examples like Geek of the Week, CNN and Canadian Broadcasting Corporation. A good deal of the thanks go to the fans of Podcasting. With our them pulling together and working together a fine art might have been lost to a non-producing entity. The Podcasting Community also raised over $76,000 through donations.