Who are you? what are you wanting to put out as your personal brand or as some call it image? A personal image is important for podcasters on a few different levels. First, it is who you are.You have a certain message you are trying to put out. You do not want some other schmoe coming in and using your name and undo all the hard work you have put into fostering and developing your personal brand.
Also it is who your audience thinks you are. This takes time, patience, and lots and lots of work. Your personal brand should be who you really are. If you try to be someone you are not people will figure out that little detail and then your personal brand will be that you are phony or fake and when you make a recommendation it will not carry nearly as far. In other words to thine own self be true.
Do you need a personal brand?
That is up to you in whether you want to build your personal brand but you should know that your brand is who you are. Your actions will form your image it would be better to cultivate your image to be more of what you aspire your image to be. Now this doesn’t mean if you do a specific character that you have to act like that character. Look at Alison Sweeney. She plays the character Sami Brady on Days of our live. I don’t watch it any more but yes I use to be hooked on the darn show. Anyhow, the character Sami is not a very nice person and at times can be down right evil. Allison has told stories of her walking through the airport or down the street and having a fan of the show walk up to her and slap her. It is not because Alison is a bad person but her character is. So, when you release a podcast episode or you are on another show for an interview, or guest hosting, You want to put out the same person
Ways to build your personal brand.
- Be real
- Don’t use a fake voice unless it is a part of your character.
- Look at your site. Is it a good representation as to who you are? Is the site an extension of who you are? Does it represent you the way you want to be shown.
- Also Go to the different Social media sites and claim your name. Grab the email addresses. are you going to be able to get them all? no but you will be able to get a good portion.
- Get your domain! this is the big one it is the best way to ensure your shows name. get the domain for your show. It is easier for your listeners to find your show if they are wanting to see the show notes for a particular episode.
Tip of the Week
Be real. That is the true key to building your brand
Rob Greenlee Announced As New CTO At PodcastOne
Rob has been an advocate for podcasting in the Microsoft world for several years and for the longest time if you wanted to be listed in the Zune market place you sent an email to Rob himself. Well his hard work and dedication to this medium has awarded him a position over at PodcastOne. Which is a Celebrity podcast directory The directory is created by the same people who created WestwoodOne. PodcastOne prides itself in having hand-picked audio podcasts for its line up. to represent the”Best” podcasts. This way they are able to educate advertisers that Podcasts are not amateur hour and that the money what need to be put into podcasts should be a lot higher.
So if you see Rob online Tell him congrats he earned it.
Some people find shopping for a podcasters a little difficult. Do they need a new mic or mixer. What type do I get? Would they use a new set of cables, or what is a pop filter? The following list is a collection of different equipment needs going from inexpensive, it is the thought that counts; to high dollar, I really love ya, gifts. The podcaster in your life can and will use any of the following you purchase for him.
- Audio-Technica ATR2100 – $39.99 Great beginner podcasters microphone it has a USB interface for those who do not have a mixer to connect and a XLR connector for those who have a sound system. So this is easily the most versatile mic out of the lineup. It Many podcasters use both the USB and the XLR to record while using it with a Skype call. This inexpensive mic also has great sound rejection or not as much background noise is noticeable when being used.
- Dynamic microphone with USB and XLR analog output
- USB to your computer for digital recording, and the XLR connects with your sound system conventional microphone input
- Smooth, extended frequency response ideally suited for podcasting, home studio recording, field recording, voiceover, and on-stage use
- Built-in headphone jack allows you to directly monitor your microphone output without audible delay
- Cardioid polar pattern reduces pickup of unwanted sounds from the sides and rear
- Built-In Headphone Jack With Volume Control
- Electro Voice RE320 Dynamic Microphone – $276.99 Bring this great professional studio quality dynamic microphone home to really add the desired warmth and depth to your podcasters recording.
- Designed for Broadcast booths, Concert venues, or podcast studio
- Variable-D pattern control
- proximity control minimizes positional and off-axis tonal shifts
- Integrated hum-bucking coil and built in pop filter helps get the best sound you can
- Neodymium magnet creates faster transient response and allows for a cleaner fuller sound
- Unique Dual Personality switch creates two mics in one Extremely durable build, fit and finish
- Heil Sound PR40 – $310.00 The Cadillac of the podcasters microphones. This is a great durable warm sounding microphone. This gem of a microphone helps bring the polishing touch to your sound.
- Copper-wound dynamic with neodymium magnet structure
- Body: Steel body with zinc die-cast bottom ring
- Frequency response: 28Hz to 18kHz
- Impedance: 600 ohms balanced
- Output level: -53.9dB @ 1,000 Hz
- Rode Podcaster USB Dynamic Microphone – $229.00 If you are needing a USB alternative to record with this microphone will help bring your sound to that desired level
- Broadcast sound quality
- 28mm dynamic capsule
- 18-Bit Resolution, 8 – 48 kHz sampling
- Windows and Mac compatible
- Tight Cardioid pattern for superior off axis sound rejection
- DS7200B Adjustable Desk Microphone Stand – $12.95 This little desktop mic stand can do the job of holding your mic so that you will not have to worry about the handling sound.
- Pyle-Pro PMKS3 Tripod Microphone Stand W/ Extending Boom – $27.94 To keep the sound of your desktop at bay then you might want to have a mic stand that is free standing and away from the desk
- Heil Sound PL-2T Overhead Broadcast Boom – $120.00 Balanced to handle the Heil Pr40 This boom arm mic stand is designed to keep noise to a minimum
- Okeba shock mount and Pop filter $11.99 Dave Jackson of the School of Podcasting found this little gem. which will fit most stick style of mics
- Heil Sound PRSM Black Shockmount for Heil PR30 and PR40 Mics $105.00 This special shock mount will kill any sound that may still be traveling through your arm to keep it from entering your recording.
- Peavey PV 10 10-channel Compact Mixer $229.99 Great little mixer with XLR inputs along with 1/4″ TRS connections the slider controls help with the percission of getting the sound just right.
- Built-in DSP effects processor
- 6 RQ (reference-quality) low noise microphone inputs with insert points
- Channels 7/8 and 9/10 w/ dual switchable stereo line inputs
- 3-band EQ on all channels
- LED clip, signal, mute indication
- Mackie 1402VLZ4, 14-channel Compact Mixer$399.99 Recommended by many podcasting enthusiasts
- 14-channel mixer featuring Mackie signature high-headroom/low-noise design
- 6 Onyx mic preamps
- RF rejection perfect for broadcasting
- Phantom power for Condenser Mics
- 14 line inputs with +4/-10 operation control
- Allen & Heath ZED-14 14-Channel Mixer $399.00 Perfect mixer for the beginning Podcaster that is looking to add a mixer to their audio chain. Contains a USB for the chance to send the recording to a computer if you choose.
- 14 inputs total, with 6 DuoPre mic inputs
- 4 auxiliary sends, 2 stereo returns
- 3-Band EQ with sweepable mids
- 12-100MM faders for a professional feel
- Sony MDR7506 Professional Headphone $89.95 Probably one of the clearest sounding headphones allows for you to hear the minute background noises.
- Audio-Technical ATH-M40FS $52.99 Low cost alternative to clearly hear the sound you have recorded, with these around ear cans.
- Roland R-05 Studio WAVE/MP3 Recorder $188.00 – You will want to have the Roland Recorder Power Adapter$43.65 This is a must have if you have a podcaster in your life and they are recording into a computer. Hep them out and get them this little personal digital recorder. The Built in condenser mics are incredible to record with but if you like you can also record in the mic input and ass an extra line input.
- Zoom H4N Handy Portable Digital Recorder $215.00 Quite possibly the most versitile personal digital recorder you could use. With a wide pattern of recording you can use the built in mics or you can use any mic you like because the H4N has 2 XLR input jacks that provide phantom power.
Who doesn’t need adapters? We all need adapters. All are needed in one form fashion or another, Buy one of each or ones you have heard your podcaster talk about
GLS Audio Mic Windscreens – $9.99 These are your typical foam ball mic cover it helps with the plosives and mild wind noise.
Rode Dead Kitten Windscreen – $24.99 Designed for the Rode SVM but will fit any mic that is shaped like it. but dont worry no cats were harmed in the making of these windscreens
Studio Microphone Mic Wind Screen Pop Filter/ Swivel Mount / Mask Shied For Speaking Recording – $7.59 to keep the noise of plosive and simblances at bay your podcaster needs to use a popfilter this will clamp on to just about any stand
Auphonix Pop Filter for Best Recording – $16.99 a double meshed pop filter for added filtering.
Like the adapters a podcaster can always use cables. normally they will just need either XLR male to XLR Female or XLR female to 1/4 Male TRS
6 Foot XLR Male / Female Microphone cable – $8.09 XLR male to Female
DBX 286s Microphone Pre-amp Processor – $187.89 many times you need just a little extra power and clean gain.
Fethead inline mic preamp – €69.95 great inline preamp, that does a incredible job of increasing the gain of a mic without the noise.
Macally Audio and Video Cable for iPod classic 4G, 5G, 5.5G (White) – $9.95 This cable is great for tying an audio device to a mixer.
PNY High Performance 32GB Class 10 SDHC Flash Card (P-SDH32G10H-GE) -$21.99 if you have a personal digital recorder then you want to have an SD card
Tip of the Week
Adapters, thes little things are a life saver!
You are hearing about podcasting more and more each day. Hearing about this person starting a podcast and that person is becoming very well known for his podcast. Should you learn to podcast? What should your podcast be about? Where to start? What questions should be asked? Is there money in Podcasting, if you are a business? I will aim at answering these. So that you may be able to make a good decision on whether you should invest in time and money to learn to podcast.
Why even start a podcast?
The reasons for podcasting is as numerous as podcasts. That’s because each person, and business have a very unique objective. Podcasts do create a few effects that people desire to achieve. First, learning to podcast will help you become an expert in your field. If you want to be a thought leader in a particular field doing a podcast is a great strategy. Podcasting is different from just blogging, though you will be blogging also. Your audience is able to hear the different inflections in your voice and know you are passionate about your topic. From that aspect, your audience will see you as the expert.
The other effect is that you want to work with your “Competition”. You will have a head start on the others who are late to the game. Many times your “competitors” will give up just because they see that you have already started and are 5 shows in the can. More “competitors” will give up when they see that there are 50 shows available, and you will then find out that you don’t have any competitors. Even if there are other shows talking about your very same topic. You will find advantages in working with them. Invite them on your show. You will find yourself looking to talk to the people who are in your field sharing their expertise. In other words you ware helping your competition to help you. Many podcasters have started using the word Co-opetition. Because they are cooperating with the people who they are in direct competition with. From these conversations most podcasters develop lasting friendships and bonds. So, Eventually you will see that there is no competition in podcasting.
With an engaged audience you will be able to find out who is listening. Learn about what your audience likes, the challenges they face, or in other words the most valuable data almost any advertising pays dearly for, and your audience is giving it to you for free. Because you are giving them so much value in the information you are providing. The listeners to your podcast will find a way to pay you back, if anything to say thank you.
Learn to Podcast
Where should you start when deciding to podcast? First there are two basic branches of podcasting those who will PodFade, or podcasts that no longer are producing shows, and those that are still producing podcast shows on schedule. From these two there is a discernible reason for 90% of the shows stopping. Lack of passion and direction. This goes for shows that are created by the hobbyist and the business based programs.
So, you want to make the decision as to what you want your show to be about. What type of value are you wanting to give to your customers/listeners? How are you going to convey that passion, that drive you have, for whatever it is you are wanting to podcast about? Once you have narrowed that down and you know what your show is going to be about then you can learn to podcast. If you find your fire, the path will be lit.
Learning to podcast is not hard. Most people over think the topic or the show and cause paralysis through analyses. In other words, They never get out of the planning stages. With podcasting being as mighty of a media wave, that it is growing into. You want find out how to podcast to the best of your budget and ability. Don’t worry so much about the quality of your equipment. Yes, it is good to have good equipment but not as important as your message. Your message is your product in the podcasting arena. The most valuable item is your thoughts and views of your show. Don’t fall in to the trap of broadcast media. Trying to appease as many people as you can, it is better to podcast in as fine of a niche as you can. Doing this will create an audience that is more engaged than any television or radio show. With a very detailed niche your audience will find high value in each podcast episode you produce. By providing your podcast audience with the value of your show, they will reciprocate that value back to you.
So, you have decided you want to podcast. You found your passion. you have gone as fine of a niche as you think you can. How do you start? How do you podcast? There are many ways you can get your show up and running. You can take a combination of two paths and both are highly recommended.
As many people, you can learn to podcast through the avenue of self taught trial and error. You can also gather information on proper podcasting techniques and practices by listening to other podcasters who talk about the craft, as in Podcasts about podcasting. These podcasters have great knowledge and insight about the world of podcasting. Their finger is always on the pulse of podcasting events, and have ways around common problems in podcasting.
Having people help you learn to podcast is another way you can have consulting sessions with known Podcasting coaches or take online classes. Though online courses can, at times, be rather expensive, many people believe they have invested good money for the service and would gladly do it again. Online podcasting courses do help in getting the information you need and helping you learn to podcast quicker than listening to podcasts about podcasts.
There is a 3rd way of learning to podcast and that is in a mix of the first two. You can join some forums about podcasting. Look for Meet up’s that center around podcasting and find people who can help you as you learn to podcast. These people will be able to give you fairly real time feed back as to what to improve.
Show Me the Money!
If you learn to podcast how rich are you going to get? If there money in podcasting? What is your ROI?
Answer in short…
You podcast, itself is not going to make any money. You may get a few dollars here and there but growing filthy stinking rich? Nope, that is a very rare bird to get. Adam Corolla, Leo Laport, these guys are able to make money from their shows because they brought an audience with them. Marc Maron again he had a comedy act before grabbing a microphone and recording.
For business’ this is a tough item to get around your head. And understood the old model of not interested unless it becomes an revenue stream means most businesses will not even try to podcast. This is good for you because podcasting is more of a value generator than a revenue generator. When you learn to podcast you are able to engage your audience, and do so in ways that you would never thought were possible. having your customers become fans. How many advertisers do you now can say you will develop a fan base? Not many if any I am sure. Yet, that is actually what happens when your business is podcasting about a valuable topic. Your listeners become fans. Fan want to buy your products and services. So No you cant make money off of podcasts but you can make money because of your podcast
For the individual person who is podcasting about what they like the benefits can not only be having people who are fans but but also your show can lead to dream jobs and opportunities never thought of before. Which can lead to an increase in money. This again is because you will be seen as the expert. You are able to share your knowledge with everyone else.
Now many people ask about sponsors. these are rare things at the moment also. This is because of the challenge of measuring the audience size. Analytic companies are finding better ways to measure how popular shows are becoming but even then the ad agencies are still running on the old models of broadcasting hitting millions of non-engaged audience members, instead of looking at hundreds of highly engaged listeners. So more and more are coming onboard that is still a little ways away. Most podcasters these days make a little money off of the affiliate programs. Which is another option you can go to help pay for your podcast.
When you learn to podcast for yourself or for your business. It is good to have a clear plan of what your show is going to be about. Clearly define your niche. Learn from those before you, so you wont make any costly mistakes. Use the resources online while getting current up to date information from the thought leaders because even though they are your competition they will also be happy to help you. Learn to podcast, find that “Fire in the Belly” and tell the world about it.